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The 2013 PR 50: The Best Public Relations People In The Tech Industry
Much of the time, reporters and public relations folks have a contentious relationship: They drive us crazy, and we are ridiculously hard to work with.But there are PR Pros out there who really help...
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AT&T CEO Apologizes For Yesterday's 9/11 Tweet
AT&T took a beating on social media Wednesday for posting a tweet with an image of a BlackBerry Z10 phone taking a photo of the two columns of light at Ground Zero.The company issued a blanket...
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Brand Presence: How To Choose Where To Be On Social Media
Brands need to be present wherever audiences invest their time and attention. Increasingly, that means social media. U.S. audiences spend a half-hour to three hours daily on social media. Social media...
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Macy's Exec Says People Are Wrong To Get 'Pissed' When Marketers Use Their...
Macy's vice president of customer strategy Julie Bernard thinks the marketing industry has missed the boat by failing to explain to the public all the benefits consumers enjoy from companies collecting...
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RTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising —...
Real-time bidding is a kind of automated or programmatic buying of advertising placements. It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized,...
View ArticleChipotle Made A Haunting Video On The Evil Of Factory Farming Featuring Fiona...
Some pretty inspired marketing here from Chipotle, which is famous for its push to raise food processing standards.This video "The Scarecrow" features a gorgeous animation on farming, and a haunting...
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Facebook Is Experimenting With Autoplay Mobile Video [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Facebook is experimenting with autoplay videos on select mobile devices. The technology will not be tested using advertisements just yet, but...
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Twitter's Biggest IPO Hurdle Will Be Its Growth Problem
Twitter has about 240 million users and hasn't reached it user-growth targets, according to AllThingsD.That's going to be a problem when it finally discloses its S-1 IPO papers with the SEC: Wall...
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How Native Ads Are Challenging The Obsession With Scale In Mobile Advertising
Twitter's impending IPO has refocused attention on mobile advertising and specifically mobile-native ads. These are ads somehow native to a mobile experience, like promoted tweets in user streams, or...
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Russia Punishes A Dental Clinic For Joking About Infidelity
Russia's Federal Anti monopoly Service fined the dental clinic VelaDent for offending family values in an advertisement depicting an act of infidelity. Here's the ad, which encourages customers to...
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Twitter Might Be Testing Push Notification Ads
Buzzfeed's John Herrman reports that he received a push notification on his iPhone today of a tweet from Dropbox promoting its new logo and branding strategy. Though Herrman said he follows Dropbox, he...
View ArticleThe Latest Go Daddy Girl Is A Small Business Owner, Not A Model
In a sharp detour from the overtly sexual Super Bowl ads that brought the GoDaddy brand into the public consciousness, the web hosting company's latest ad features a woman running a business instead of...
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The Facebook Advertising Ecosystem Explained
Facebook is a daily destination for millions and millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits....
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When A Startup Worth Hundreds Of Millions Goes Dark: Klout's Quiet Year Of...
"What do you want to be when you grow up?"It's a question all startups have to answer between giant fundraises and figuring out business models. Some growing companies, like Twitter and Facebook,...
View ArticleWatch 'Kid President' Kill It In Meineke's Rebranding Campaign
When it decided to undertake its first branding overhaul in 40 years, Meineke knew it had one choice when it came to inspiring trust in existing and prospective customers. And so, the company turned to...
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New Song-Tracking Software Could Be Great For Artists But Cause Headaches For...
Musicians should get what they deserve for their work.It's an issue we've been covering for the past few months.Some new software from music licensing firm Audiosocket could help make it easier for...
View ArticleVirgin Mobile Is Using A Clever Eye-Tracking Trick To Get People To Watch Its...
Virgin Mobile is using a cool webcam technology to make its latest video ad an interactive experience that encourages viewers not to click away.With help from creative agency Mother NY and digital...
View ArticleApple Is Advertising Its New Plastic iPhone 5C Instead Of The Sleek iPhone 5S...
Apple began airing an ad called "Plastic Perfected" for the iPhone 5C last night. The ad itself is fine. You can watch it below if you haven't seen it. The colors sort of twist and form into shape. The...
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A Car Dealers Association Wants Regulators To Look Into This Ad On The Tesla...
Tesla shares are down 1.8% in pre-market trading. This comes on news that the California New Car Dealers Association wants California's Department of Motor Vehicles to investigate Tesla's advertising...
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The Three Main Sources Of Twitter's ~ $600 Million Revenue
Twitter is going public soon, so it's worth knowing how the micro-blogging site makes money. It is an advertising-based business. Twitter also sells data. It will generate about $583 million this year....
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