This Terrific Canon Ad Won The 2013 Emmy For Outstanding Commercial [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Grey New York won the 2013 Emmy Award for Outstanding Commercial for the "Inspired" spot it did for Canon. Grey's win ends Wieden-Kennedy's...
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Twitter's IPO Will Reveal How Many Fake Or Inactive Users It Has — And It May...
When Twitter files its S-1 papers for its IPO, it will answer a simple question that has been a bit of a mystery for observers and fans of the company: How many users are on Twitter?It's a simple...
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Meet The 28 Most Powerful Women In Mobile Advertising: 2013
While there are plenty of influential women in the mobile ad business, most of them have CEOs above them who are male. When women are mobile adtech CEOs, it tends to be at smaller companies they...
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Business Insider Is Hiring A Marketing Manager
We're looking for a creative, hardworking marketing manager with extremely strong writing, analytic, and customer service skills to join our growing team. The role will support user acquisition and...
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Why This TV Season Will Confirm Mobile's Unstoppable Rise As A Complementary...
These days, TV shows and ad campaigns are planned with a smartphone or tablet-toting TV viewer in mind. A wide majority of U.S. audiences now use a second screen while watching TV, and about half of...
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Advertising Group Pulls Out Of Internet Tracking Negotiations
Every time negotiations between the advertising industry, Internet browsers, and privacy advocates appear to have hit a nadir, new developments reveal that a "Do Not Track" standard is even further out...
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The Twitter Advertising Ecosystem Explained
Twitter's advertising efforts are analogous to Facebook's efforts. They are focused on in-stream ads, and also on leveraging naturally-occurring social activity on the site. This suggests something of...
View ArticleThe 'Take On Me' Music Video Makes A Comeback In The Latest Volkswagen Ad
In a fun piece of 80s nostalgia, advertising agency Deutsch LA made an highlighted Volkswagen's Carefree Maintenance program with a commercial to A-Ha's 1985 hit "Take on Me." What's more, the...
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CHART: Twitter Has A Huge Opportunity In TV-Linked Advertising
Twitter has positioned itself as a go-to TV companion app for millions. Audiences love to tweet on their tablets and smartphones while they watch reality TV shows, sports events, and sit-coms. Twitter...
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A Game Store Allegedly Gave Away Fake Cocaine At A 'Grand Theft Auto V'...
An EB Games in Australia was allegedly caught giving away fake cocaine at a midnight launch event for Rockstar Games' "Grand Theft Auto V."The story came out via the r/gaming section of Reddit. A user...
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Business Insider Is Hiring An Enterprise Sales Manager For Our Paid Research...
Business Insider is looking for an entrepreneurial Sales Manager or Director of Enterprise Subscription Sales to join our growing Business Insider Intelligence team. The key responsibility of this...
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Audi Makes A Great Diesel Car, But It's Ignoring The Simplest Way To Promote...
Diesel cars are making a splash in the U.S. market, and Audi is among the automakers working hard to make Americans forget how terrible the technology was in the 1980s.Diesel cars have a lot going for...
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Mobile Media Summit Unites The Mobile Industry During Advertising Week
This post is sponsored by Mobile Media Summit.According to the latest numbers from eMarketer, mobile is bigger than ever. The overall mobile ad market is expected to grow 89% to $16.65 billion in 2013,...
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5 Fascinating Brain Tricks Publishers Use To Get You To See Their Ads
As we've told you in the past, one of the biggest challenges advertisers face on the web is making sure the ads they pay publishers to display are actually seen by the people who visit the site.Media...
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Millennial Media Has Just Done A Huge Mobile Ad Deal With AppNexus (MM)
Millennial Media, one of the larger mobile ad companies, has joined with AppNexus to create a formidable joint venture it is calling the Millennial Media Exchange.The move is yet another indicator that...
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Nancy Gibbs Is Time Magazine's New Managing Editor [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Time named Nancy Gibbs the magazine's top editor, making her the first woman hold the managing editor position in its 90-year history.Gibbs was...
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FINALLY: A Plain-English Explanation Of Why Facebook Bought Microsoft's Atlas...
When Facebook bought Microsoft's Atlas ad server back in February, hardcore adtech execs were abuzz. It was one of the most important deals Facebook has ever done, and probably the most important since...
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For National Cheeseburger Day, Find Out What Sets A Big Mac And A Whopper Apart
There's nothing mysterious about the world's two most famous burgers. But in honor of National Cheeseburger Day, we're taking a closer look at what sets Burger King's Whopper and McDonald's Big Mac...
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Google Is Losing The War Over Cookies And May Ditch Them In Favor Of A New...
Google is working on an alternative ad tracking system that could replace cookies, according to USA Today. The new system is called "AdID," and it would offer certain privacy and security enhancements...
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How To Switch Off Apple's iPhone Tracking System In iOS 7 (AAPL)
Apple introduced a couple of new things for advertisers in its upcoming iPhone operating system update, iOS 7.First, it forced more advertisers to use its iPhone tracking system, IDFA (sometimes called...
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