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PRICE BREAK ALERT: Startup 2013 Ticket Prices Are Going Up
Startup 2013 is quickly approaching. Early-bird rates expire on Sunday night, so get your tickets now! For 2013, Startup is back with a new format, new venue, and an exciting new partner: General...
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RTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising —...
Real-time bidding is a kind of automated or programmatic buying of advertising placements. It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized,...
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These 3D Maps Show Where Shoppers Are At Any Moment Based On Their Mobile...
Placed is a new mobile "location analytics" company that builds visual 3D maps for advertisers showing where their customers are at any given moment based on signals sent out from their mobile...
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Audi Makes A Great Diesel Car, But It Messed Up The Name
Diesel cars are making a splash in the U.S. market, and Audi is among the automakers working hard to make Americans forget how terrible the technology was in the 1980s.Diesel cars have a lot going for...
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It's Advertising Week! [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:It's Advertising Week, y'all! The industry's premier conference kicks off this morning in New York City, and yours truly will be liveblogging...
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The Story Behind An Awesome Photo Of Apple's Executives
Bloomberg Businessweek chose a particularly good cover shot and caption for its recent story on Apple. The photo it went with is below. The picture sums up everything you need to know about Apple and...
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Complex Media Raises $25 Million From The Powerhouse Behind Umbro And...
Complex Media, the style and entertainment network for men which owns Complex magazine, is more than a decade old.During that time, it has grown into a profitable web business with nearly 90 million...
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View ArticleThere's A Big Problem With Chipotle's Wildly Popular 'Scarecrow' Ad
Earlier this month, Chipotle released a haunting ad depicting the evils of factory farming. The ad, which featured a song by Fiona Apple, has 6.2 million YouTube views. But there's a big problem with...
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New York Attorney General Busts 19 Companies For Writing Fake Yelp Reviews
By 2014, one out of every ten online product reviews will be "fake," posted by people who have been secretly paid to write them, says market research firm Gartner.It's called "astroturfing" and New...
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Social Media Demographics: The Surprising Identity Of Each Major Social Network
Each social media platform has cultivated a unique identity thanks to the demographics of the people who participate in the network. Some platforms are preferred by young adults, who are most active in...
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Facebook Is Testing A New Way To Pay For Things With Your Smartphone (FB)
Facebook is rolling out a new payments feature that will let you easily charge items to your credit card while shopping on your smartphone, Facebook has confirmed to Business Insider.The feature is...
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Here's A Peek At Facebook's New Way To Pay For Stuff With Your Smartphone (FB)
On Monday night, a small number of mobile Facebook users will gain access to a new feature, a way to easily pay for stuff with their phones.Update: Facebook tells us that this is not a feature of the...
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Dish Network Won Yet Another Court Skirmish Over Its Ad-Skipping Hopper [THE...
Good morning, AdLand. Here's what you need to know today:Dish Network won another court victory in its fight to keep the ad-skipping Hopper. A California federal judge denied Fox Broadcasting's request...
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Fake Apple Ad Says iOS 7 Will Make Your iPhone Waterproof And People Fell For It
A fake Apple ad has been spreading on social networks, encouraging people to destroy their iPhones, The Independent's James Vincent reports.The ad, which is uses Apple's same font and clean white...
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Mobile Phones Are Staging A Revolution Against TV Remotes On The American Sofa
About 85% of Americans have a phone or tablet in their hands while watching TV, and 70% of all tweets on Twitter occur during programming rather than commercials.The import of these stats is dramatic,...
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Facebook's Stock Is Closing In On $50 — Here Is What's Driving It Higher (FB)
Facebook's stock price is closing in on $50. It was up 4.2% this morning to just above $49.And Citi just issued a report giving the stock a target price of $55 per share.A year ago, this situation...
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Google's Ad Chief Says YouTube's Mobile Ads Are 3 Times More Effective If...
Google has learned that giving mobile users the option to skip certain YouTube advertisements greatly increases the probability that users will watch and click on the ads they're being shown.Google...
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Millennial Media CEO Says Mobile Will Supplant Digital Ad Spending And Become...
In a speech to kick off the Smarter Mobile Marketing conference this morning, Millennial Media CEO Paul Palmieri trumpeted mobile advertising's rise in the marketing ecosystem and suggested it might be...
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Mobile Ad Spending Has Doubled Since 2011 [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:New research from the Interactive Advertising Bureau finds that marketers are spending twice as much on mobile this year than in 2011. The IAB...
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