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The Smartest Brands Use Real-Time Marketing To Capitalize On Trends
This post is sponsored by ShareThis.Since the early days of advertising, companies have been trying to figure out how to advertise in the right place, at the right time.The best way to reach potential...
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This Mondelez Exec Wants To Move All His Brands' Websites To RebelMouse, The...
It's no secret that online traffic is increasingly moving away from the desktop and toward mobile devices like smartphones and tablets. But even amid mounting evidence that many people are glued to...
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Why Jos. A. Bank Is Beating Men's Wearhouse In The Competition For Male Shoppers
It's clear that Jos. A. Bank is beating Men's Wearhouse in the fierce competition for customers. Jos. A Bank's shares have gained more than 8% in the past six months, while Men's Wearhouse only gained...
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Dwyane Wade And Kevin Durant's Twitter Fight Is Probably Just An Ad Campaign...
Dwyane Wade and Kevin Durant traded jabs on Tuesday leading some to think the two are in a social media war. But is it real or just a staged set-up for an upcoming commercial?In an interview for...
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GOLDMAN SACHS AND TEEN VOGUE: Here Are The 50 Brands That Young Women Love Most
In what has to be the best collaboration between equity researchers and a teenage fashion magazine, Goldman Sachs has joined forces with Teen Vogue to produce the definitive "Teen Vogue-Goldman Sachs...
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The Native Ad Ecosystem Explained
Native advertising is all the rage, but few people can agree on what it actually means. Native ads, by design, clash with attempts to define them.Native ads are conceived by specific publishers with...
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Samsung Is On Track To Spend ~$13 Billion In Marketing This Year (GOOG)
Wondering how Samsung managed to quash Motorola, HTC, and just about every other major Android rival? Start with this chart from analyst Benedict Evans. Evans notes that Samsung's run-rate for...
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Here's The No.1 Thing Advertisers Get Wrong In Viral Videos Like Dove's 'Real...
Earlier this year, Dove's Real Beauty Sketches became the most-watched online video advertisement of all time.If you don't remember, the ad elicited an intense emotional response from viewers by using...
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Apple's iPhone Sales Alone Are Bigger Than All Of Procter & Gamble (AAPL, PG)
Here's how big the iPhone is as a business, according to Bloomberg: If the iPhone were its own company, its revenues would be greater than Procter & Gamble, Coca-Cola, Goldman Sachs, Google and...
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The 21-Year-Old Who Raised A $25 Million Seed Round Teases His Mystery App...
Lucas Duplan announced a monstrous $25 million seed round in June for a mysterious payment app, Clinkle. At the time, Duplan was just 21 and it was the largest seed round raised in Silicon Valley...
View ArticleReal-Life Firefighter Saves Kitten From Certain Death In Latest GoPro Ad
GoPro has really revolutionized the way we see and experience life.Every point-of-view from combat in Afghanistan to soaring eagles is now available because of these tiny, durable cameras.Their latest...
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Facebook's Big Data Partner Knows Who You Are Even When You Use A Different...
One of Facebook's "Big Data" marketing partners, Acxiom, has figured out how to know whether a person who has used several different names is the same person or not.It's rolling out a new product for...
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Here's The Best Advice From The Most Elite Facebook Marketing Specialists
Among Facebook marketing specialists there's a super-exclusive group chosen by Facebook. These companies are known as Strategic Preferred Marketing Developers (SPMDs), of which there are only 14 in...
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Want To Get Your Startup Out There? Check Out 'Startup Row' At Startup 2013
Running a startup is difficult. It's hard to meet the right people. It can be lonely at times. It's tough to get attention for your fledgling venture. Money is tight, and sometimes that prevents young...
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The World's Biggest Pasta Company Won't Include Gay Families In Its...
The chairman of the international pasta giant Barilla created controversy Wednesday by saying his company would never use a gay family in its advertising. "I would never do (a commercial) with a...
View ArticleModel Katherine Webb Reenacts The Incident That Made Her Famous In New...
Katherine Webb became an Internet sensation last year while she was sitting in the stands of a football game.Webb's boyfriend, Alabama quarterback A.J. McCarron, dominated during the National...
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See Inside The Hammock-Filled Office Treehouse Of Braintree, The Startup eBay...
Braintree is an e-commerce startup that processes payments that was just bought by eBay for $800 million, bolstering its existing PayPal business.Braintree handles $5 billion in transactions annually...
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Google Is Being Sued For Reading Email To Target Ads (GOOG)
A U.S. judge has agreed to allow a class action lawsuit against Google to proceed. In the suit, nine plaintiffs say that Google violated several laws, such as federal anti-wiretapping laws, by reading...
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Facebook's Ad Chief: We Have More Primetime Eyeballs Than All Major TV...
As we've told you in the past, both Twitter and Facebook are competing strenuously for the advertising dollars marketing clients have traditionally spent on television.Twitter's argument lies in the...
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RANKED: The 15 Hottest Pre-IPO Adtech Startups Right Now
The adtech business is heating up in terms of IPOs and acquisitions. Half a dozen adtech companies have staged public offerings recently, with varying levels of success.Skip straight to our ranking...
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