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A Scientist Wants To Issue A Bond That Pays Big Once We Find Alien Life
In modern finance, you can hedge against anything.But the market for hedging against alien invasions is pretty thin.Marginal Revolution's Tyler Cowen pointed us to an interesting proposal addressing...
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7 Statistics About Facebook Users That Reveal Why It's Such A Powerful...
Who's on Facebook? The short answer, of course, is everyone. And that's why every company and brand needs to seriously consider a major presence on the platform, as well as a Facebook-specific content...
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The Local-Mobile Equation Is Being Completely Revolutionized By New Services...
Location-based marketing blurs the line between the digital and physical world. To drive foot traffic and sales at bricks-and-mortar stores, marketers target shoppers on their devices.To do that...
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Lululemon's 'Second Chance' Pants Are Actually A Genius Marketing Move
Lululemon Athletica is attempting to move on from its sheer yoga pants debacle by casting some humor on the situation with the “Second Chance Pant,” a patched-up version of the inventory that the...
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The New Mobile Advertising Ecosystem Explained
Mobile advertising has carved out a significant share of overall digital ad revenues faster than many expected. But increased spending hasn't made the mobile ad ecosystem any less complex.Ad networks,...
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The Top Facebook Marketing Companies, And The 5 Strategies They've Used To...
There is no better window into high-tech social media marketing than to look at the work of Facebook's preferred marketing developers, who offer the expertise and paid media-buying and analytics...
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The 25 Most Influential Business Leaders Of 2013
Every industry has its movers and shakers.Men and women who, by virtue of their chutzpah and determination, built new companies, saved them from the brink of extinction, or forged new paths for others...
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RUMOR: WPP Will Buy Interpublic Group To Reclaim Top Spot In Ad World [THE...
Good morning, AdLand. Here's what you need to know today:Rumors are swirling that WPP will acquire Interpublic Group in the wake of the proposed Publicis/Omnicom merger. After a Daily Mail story...
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Manchester City Players Do Dribbling Tricks All Over New York City In An Ad...
New York City FC, the MLS expansion franchise owned by Manchester City and the New York Yankees, won't begin play until 2015 but they're already rolling out their first ad campaign.Judging by the first...
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What Fine Art Would Look Like If It Were Sponsored By Nike
Milan fashion director Davide Bedoni was not seeing many exciting advertisements in his field, so he turned to a new source of inspiration: fine art.Bedoni started his "SwooshArt" project in January,...
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Why Every Little Girl In Louisville Is Being Told 'You're Not A Princess'
A private school in Louisville, Kentucky is tired of teenage girls acting like princesses, and they're not afraid to let them know.All-girls Catholic School Mercy Academy, however, is not ruining...
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These Epic UK Christmas Ads Bring Out The True Meaning Of The Holidays — Pain...
In the U.S., Christmas falls into a trough between two bigger marketing events: the biggest shopping day of the year on Black Friday and the advertising world's creative zenith, the Super Bowl.So U.S....
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Ad Exec: 'I Struggle To Think Of Any Of Our Clients Who Would Be Willing To...
The disappearing-message mobile app Snapchat has become a divisive company within the tech community, splitting industry analysts between those who think the service's 26 million users and unique...
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With Sales Stagnant, McDonald's Q4 Hinges On The Return Of The McRib
McDonald's is having a crisis. Its sales are flat, Millennials are choosing Starbucks and Chipotle instead, and the company wants to shake up its advertising — again.All that puts a whole lot of...
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This Adtech Startup Just Hired Microsoft's First-Ever Employee
Marc McDonald, the first-ever salaried employee of Microsoft, hired in 1976, has joined adtech startup PaperG.PaperG runs an ad platform that allows any business, large or small, to automate the...
View ArticleWatch This Floppy-Haired Gamer Transform Into Leo Messi For FIFA '14 [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:A floppy-haired video gamer transforms into FC Barcelona soccer star Leo Messiin a new Wieden+Kennedy Amsterdam ad for FIFA '14 on Xbox....
View ArticleA Knife-Wielding 'Chucky' Doll Terrifies Bystanders In The Most Extreme...
There's been a global fascination with prank advertising, or "prankvertising," in the ad industry lately, suggesting some marketers think the best way to get consumer's money is by absolutely...
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YouTube’s New Comments Policy Is Sanitizing YouTube For Advertisers — And...
In September, YouTube changed its policies to require users to log in to their Google+ accounts before they could leave a comment on one of the videos uploaded to the site.From a business perspective,...
View ArticleMike Tyson Gives Evander Holyfield His Ear Back In Funny New Foot Locker Ad
Foot Locker released a new commercial for its "Week of Greatness" today featuring Cavs star Kyrie Irving. Irving imagines that during the week of greatness, all is right with the world...Tyson gives...
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PICTURES: Look Inside The New Google Showrooms That Will Challenge Apple's...
A few hundred million people visit Apple stores around the world each year, and though the number of visitors seems to be plateauing, the stores' marketing appeal is undeniable. Now Google is seeking...
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