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Here's What YouTube's Mobile Homepage Will Look Like With Ads [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:YouTubeexpanded its homepage takeover ads to include mobile, and the new mobile units have gone native. Instead of the usual banner image ads,...
View ArticleChanning Tatum Parodies Jean-Claude Van Damme’s 'Epic Split' Volvo Commercial
Channing Tatum loves a good parody video.The actor's latest video spoofs Jean-Claude Van Damme’s mesmerizing “Epic Split” Volvo commercial.Performed in-character from the set of "22 Jump Street,"...
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Social Media Is Becoming THE Place For Video Discovery, And That's Great...
People don't look to the TV Guide anymore or flip around on the remote control. Nowadays it's all about seeing what videos friends have posted on social channels.For brands, that means the potential...
View ArticleThis New Autocomplete Ad Shows What SHOULD Come Up When You Do A Google...
A series of ads in which misogynistic Google autocomplete searches were superimposed over women's mouths became an Internet sensation last month, and the campaign from international advocacy group UN...
View ArticleHere's How The JFK Library Is Promoting The Anniversary Of Kennedy's...
Friday marks the 50th anniversary of President John F. Kennedy's assassination, on Nov. 22, 1963. On that day in Dallas, his presidency was cut short after just two years. But in that brief time, JFK...
View ArticleThis Video Shows That Chewing Gum Makes You Seem More Fun
Gum chewers have an image problem, according to Beldent, the South American name for Trident gum. They are stigmatized, presumably for being irresponsible, reckless, and tasteless.Beldent thought they...
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The Entire Objective Of This UNICEF Video Game Is To Make It To The Bathroom
Tuesday was the United Nations' first World Toilet Day, meant to shed light on the fact that there are 2.5 billion people in the world without access to a safe, sanitary toilet.UNICEF, the UN's program...
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These Are The 50 Sexiest Advertising Executives Alive
It's starting to get cold outside, so we at Business Insider Advertising figured we'd give you something hot to warm you up.It's our annual list of the Sexiest Advertising Executives Alive. Like last...
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McDonald's Axes The McRib — Here's How You Can Find A Store Still Selling It...
Good morning, AdLand. Here's what you need to know today:McDonald's will not be selling the McRib nationally this holiday season, a result of its attempt to simplify its menu in the wake of several new...
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Look At The Anti-Google T-Shirts And Coffee Mugs Microsoft Just Started Selling
After saying earlier this year that it wouldn't give up its anti-Google advertising campaign, Microsoft is upping the ante by selling "Scroogled" t-shirts, hats, and coffee mugs this holiday...
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David Droga Admits Advertising Is About Laziness That Subtracts Value For Users
With annoying pop-up ads assaulting desktops and smartphones, it's easy for advertisers to become as jaded as the people avoiding their work.David Droga, founder of the New York agency Droga5, wrote an...
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Zappos Responds Brilliantly After Kanye West Slams Tony Hsieh And 'Cheap...
Kanye West is a serious fashion designer who invented the leather jogging pant, remember?So when someone sells something Kanye thinks is less than fabulous, the rapper-designer-genius takes personal...
View ArticleWhat The PS4 Controller Would Look Like If It Were Made Out Of Oreos
Oreo has established itself as a real-time marketer with their famous Super Bowl blackout tweet and their Daily Twist campaign, both from agency 360i.Today, they're celebrating last week's PS4 launch...
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This Stat Shows Online Publishers Don't Care Whether People Can See The Ads...
One of the biggest flaws of online display advertising is that, for a variety of reasons, marketers often wind up paying for advertising slots that users either can't or won't actually look...
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Pepsi Forced To Apologize For Cristiano Ronaldo Voodoo Doll
Pepsi's Cristiano Ronaldo ads went viral yesterday, but in the worst way possible for the company.Before yesterday World Cup qualifier between Portugal and Sweden, Pepsi's Swedish branch posted several...
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Here's Why McDonald's Won't Roll Out The McRib Nationwide This Year
The end of every year in a fast foodie's calendar is usually marked by celebrating the arrival of the fabled McRib, a seasonal offering from McDonald's. But not this year.McDonald's decided to nix...
View ArticleThis Ad Exploits Every Irish Cliche And Stereotype Imaginable — And Is Still...
A European ad for Tullamore Dew Irish Whiskey manages to boil down Ireland into a three minute short film. It's got rolling green hills, a somber mood, a Catholic church, and men singing over drinks....
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Wall Street Mostly Hates Adtech IPOs
The past few years have not been particularly kind to advertising technology companies who've tried their luck on the stock market.Despite big revenues and huge promise, most of the companies in the...
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Twitter's New Ad Targeting Product Leaves TV Out In The Cold [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Twitter introduced a new targeting product to allow advertisers to target people who have tweeted about a given television show, even if the...
View ArticleHow Blue Cross Blue Shield Is Taking Advantage Of The Obamacare Rollout Disaster
Blue Cross Blue Shield wants consumers to know there are other places to buy health insurance as the Obamacare fiasco continues. Sure, a client will miss out on government subsidies available only...
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