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Big Data Can Help Marketers Unlock Up To $200 Billion
Big data isn't just a buzz word — it's a proven way to improve the bottom line.Good marketing analytics can make all the difference for effective campaigns and company growth, according to data from...
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Why Nissan Bought Someone 4,500 Ladybugs
Of all the places you'd expect a large corporation to go trying to make friends, Reddit would be one of the most risky locales you could imagine. Its famously clever users don't suffer fools gladly,...
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Nordstrom Will Use Pinterest To Decide What Merchandise To Display In Stores...
Nordstrom's Pinterest community will now have influence over displays in every store. Nordstrom, which has nearly 4.5 million users on the social network, began testing the approach earlier this year....
View ArticleFinally, Someone Wants To Hear About Your Video Game Exploits
It can be hard for a guy to see his girlfriend not appreciate his impressive "Call of Duty" killstreak. Or for a girl gamer to be embarrassed to tell her friends that she beat the latest "Assassin's...
View ArticleThe Adorable AT&T Kids Return To Talk Turkey In A New Ad For Thanksgiving
Over the past year and half, the combination of actor Beck Bennett's comedic chops and a bevy of adorable kids saying the darndest things have helped make AT&T's "It's Not Complicated" campaign...
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Kia Will Advertise This New Luxury Car In The Super Bowl
After running twospots at last year's big game, Korean automaker Kia Motors will return to the Super Bowl to promote its new luxury sedan, the K900.At an entry price of $50,000, the rear-wheel drive...
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These Awesome Interactive Billboards Point To Planes Flying Overhead In Real...
British Airways just launched its new "Look Up" campaign, and it's really cool.The campaign includes digital billboards in London’s Piccadilly Circus and Chiswick that picture a little boy standing up...
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The 25 Most Influential Business Leaders Of 2013
Every industry has its movers and shakers.Men and women who, by virtue of their chutzpah and determination, built new companies, saved them from the brink of extinction, or forged new paths for others...
View ArticleThe Top 5 Most Shared Ads Of 2013
The past year's most viral ads were shocking, scary, or hilarious, but they all triggered a strong enough emotional response to inspire the viewer to share them with friends.Video technology company...
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How An Obscure YouTube Account For Truckers Became The Biggest Thing In...
It's not often you see advertisements for big rig, commercial trucks. After all, the market for those massive vehicles is pretty much limited to small business owners and large corporate executives,...
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TV Is Dying, And Here Are The Stats That Prove It
The TV business is having its worst year ever.Audience ratings have collapsed: Aside from a brief respite during the Olympics, there has been only negative ratings growth on broadcast and cable TV...
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Why Real-Time Bidding Is Going To Completely Change The Equation For Mobile...
Real-time bidding is to digital advertising what high-frequency trading is to Wall Street. Computerized, algorithm-driven trading allows for the quick buying of ad impressions according to pre-set...
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Business Insider Is Hiring A West Coast Account Manager
Business Insider is looking for an awesome new Account Manager to be based out of San Francisco.The Account Manager will join a team responsible for executing digital ad campaigns for a growing list of...
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A Small Girls' Toy Company Claims The Beastie Boys Want To Ban This Video
By the time the Beastie Boys' Adam Yauch passed away last year, the man better known as MCA had earned a reputation as an elder statesman of hip-hop, defined as much by his contributions to the...
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Apple Thinks People Still Don't Know What An iPad Can Do
It's been two years since Steve Job's death, and Apple and its lead agency TBWA\Media Arts Lab are still trying to figure out the brand's identity without him at the helm.We've written about Apple's...
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For Just $10,000, You Can Own A Ball Of David Ortiz's Facial Hair
The Boston Red Sox had an embarrassing collapse in 2011 and in 2012 finished last in their division for the first time in a decade. The team needed to work together if they were going to bounce back....
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Why Advertisers Could Pay Your Entire Phone Bill By The End Of Next Year
With more and more people using their smartphones to play games, read the news, and watch video, mobile phones are being used as content devices more than they're being used to actually call people.But...
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Business Insider Is Hiring A West Coast Sales Development Planner
Business Insider is hiring an experienced sales development planner to support a growing West Coast sales team.The planner will be a member of our New York-based sales development team, but will be...
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How Advertisers Learned To Target People Who Hate Ads
We live in an age where vintage ads with ridiculous claims can be used as ironic decorations, and an anti-corporate magazine called AdBusters can launch "Occupy Wall Street" as a global movement.In an...
View ArticleThis Boise TV Anchorman's Impersonation Of Ron Burgundy Was So Good He Became...
For Halloween this year, Boise, Idaho sports anchor Paul Gerke read his entire segment on local college sports as Ron Burgundy, Will Ferrell's gaffe-prone protagonist from the 2004 movie...
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