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The BBC's Spectacular Olympics Promo Is Narrated By Tywin Lannister From...
The BBC released its first big promo for the Sochi Olympics, and it is spectacular.It's narrated by Charles Dance, who plays Tywin Lannister on "Game of Thrones." There's a look of dark imagery and...
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Ad Execs Have Mixed Feelings About Yahoo CEO Marissa Mayer's Big Adtech...
During her presentation last week at the Consumer Electronics Show in Las Vegas, Yahoo CEO Marissa Mayer announced the introduction of Yahoo Advertising, a consolidated advertising suite that brings...
View ArticleDuracell Ad Starring Deaf Seattle Seahawks Running Back Is Nothing Short Of...
Good morning, AdLand. Here's what you need to know today:Duracell and Saatchi & Saatchi New York teamed up to produce one of the best ads of the new year, featuring the deaf Seattle Seahawks...
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How Real-Time Bidding Will Influence The 2016 Election — And Change Don...
This post is sponsored by The Trade Desk.Real-time bidding (RTB), a method of selling and buying online display advertising in real time, is one of the fastest growing areas of digital marketing....
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A Well-Known Parkour Team Claims KFC Tricked It Into Performing In An Ad
KFC wanted a hip, exciting ad for its Go Cups snack line when it partnered with a famous parkour team.Instead, the fast food chain removed the video from its campaign, and the team told its angry fans...
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Here's The Full Story Behind That Crazy Martha Stewart Cough Drop Ad From The...
Those who tuned into the Golden Globes on Sunday night may have been surprised to see a Martha Stewart cough drop ad break up the usual prime time commercials. It was oddly direct and old-fashioned, as...
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Watch Wayne Brady Sing About 'Hot And Greasy Love' To Promote A Proposed...
Lay's potato chips is promoting its "Do Us A Flavor" contest, in which fans submit their ideas for a new potato chip flavor, with a pretty hilarious assist from Wayne Brady.The actor, singer, and...
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Cadillac Has Changed The Logo On All Its Cars
Cadillac is in the midst of a resurgence, and the debut of the gorgeous ATS Coupe at the Detroit Auto Show today makes its future look even brighter.At the reveal, GM's luxury brand made another, less...
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People Freak Out Over Marketing Campaign That Unleashes Remote-Controlled...
This Friday, Fox is releasing horror movie "Devil's Due." If you haven't heard of it, the movie follows a newly married couple Samantha (Allison Miller) and Zach (Zach Gilford) who are expecting a...
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Stephen Colbert Riffs On Mirriad, The Company That Specializes In Retroactive...
On Monday night's "Colbert Report," Stephen Colbert analyzed a recent Fox Business interview with Mirriad's chairman Roger Faxon ("and man whose name sounds more corporate than his company's"). Mirriad...
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Facebook Is Now Obsessed With The News Business — And The News Business...
Facebook is suddenly obsessed with the news business.The news business, in return, should be both grateful and afraid. Grateful for the extra readers Facebook is creating for their content, but afraid...
View ArticleThis Honda Ad Was The Best Car Commercial Of The Year [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Honda's"Hands" ad from Wieden+Kennedy's London office was named the best car ad on broadcast TV this past year by The One Club. The ad shows a...
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Things Get Weird And Erotic In Butterfinger's Super Bowl Commercial Teaser
Bart Simpson has been Butterfinger's mascot since 1988, but Nestle is not employing him for its new peanut butter cup product launch. Instead, Super Bowl viewers will see a sexual innuendo-laden ad in...
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Amid Sinking Sales, Bud Light Will Get Another New Tagline In 3 Super Bowl Ads
Bud Light parent company Anheuser-Busch InBev announced Wednesday that the brand will launch a new campaign — "The Perfect Beer for Whatever Happens"— in three ads at this year's Super Bowl."The...
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The Race Among Social Networks For Engagement And Time-Spend Has Created New...
As audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures besides reach (usually measured in monthly active users) become important. How...
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SodaStream Hopes Scarlett Johansson Can Revive Its Brand During The Super Bowl
SodaStream is starting the year in a rut, but it is hoping that its upcoming Super Bowl ad with Scarlett Johansson can revive sales in the United States.The Israeli soda kit manufacturer announced that...
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Here Are The Depressing Apology Ads Big Tobacco Will Probably Be Forced To Air
America's major tobacco companies have agreed to the language they'll have to use in court-ordered advertisements detailing to the public all the damage smoking can do.Judge Gladys Kessler ordered the...
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Budweiser Is Betting The Friendship Between This Puppy And A Horse Will Be...
After producing the most-shared ad of the 2013 Super Bowl, Budweiser will look to replicate the formula in two new ads at this year's game.Resist, if you can, this new story about the friendship...
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Axe's Super Bowl Ad Is The Last Thing You Would Expect From The Brand
From the first scene, the new Axe Super Bowl commercial feels like nothing the brand has produced before.A somber piano track bolsters scenes of war and oppressive regimes. There are allusions to North...
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Magic Johnson Is Now An Official Spokesman For Obamacare
Celebrities have been unofficially endorsing the Affordable Care Act since it launched on Oct. 1. Amy Poehler, Pharrell Williams, Kate Bosworth, Michael Cera, and Rosario Dawson were among the many who...
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