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How A Wave Of Deals Has Created A New Mobile Advertising Ecosystem
Mobile advertising has carved out a significant share of advertising revenues faster than many expected. But until recently, increased spending had not made the mobile ad ecosystem any less complex.A...
View ArticleThe Only Video You Need To See To Understand Why Marissa Mayer Fired Her COO...
Yesterday, Yahoo announced that COO Henrique de Castro was leaving the company. CEO Marissa Mayer made it clear in an internal memo she was firing de Castro, writing, "I made the difficult decision...
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AT&T's 12-Year Sponsorship Of American Idol Is Over [THE BRIEF]
Good morning, AdLand. Here's what you need to know:American Idol's 13th season will be without a partner that has been with the show since its inception, in what could be seen as the latest sign of the...
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Here's Why Instagram's Demographics Are So Attractive To Brands
Instagram is telling advertisers that early photo ads have generated great results, and that one client, Ben & Jerry's Ice Cream, reached 9.8 million people in the U.S. aged 18 to 35 in eight days....
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Once You See These Real-Life Emoji, You'll Never Want To Use Them Again
The laughing face, the dancing woman in the red dress, the wrapped gift, the girl getting her hair cut — all of these things are emoji, the graphic "language" built into Apple's iOS, and they're slowly...
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25% Of U.S. Teens Have Abandoned Facebook (FB)
There are three million fewer teens using Facebook in the U.S. than there were in 2011, according to iStrategy Labs, a digital agency that has tracked "addressable" Facebook users in the Facebook ad...
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Facebook Is Trying To Pick Off TV's Biggest Advertisers One By One
Facebook has taken another step forward in its attempt to convince television's biggest advertisers to spend their money on Facebook instead.On Wednesday, the social media giant announced the results...
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Here's What NFL Logos Would Look Like As Snobbish Hipsters
Artist David Rappoccio lives in Portland, Ore., which is widely known as the hipster capital of the world. Since he's been around them so often, he wondered what it would be like if NFL logos got a...
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FBX Is Turning Facebook Into One Of The Biggest Players In The Real-Time...
With Facebook Exchange, or FBX, Facebook officially entered the real-time bidding space, allowing the social network to bring its targeting capabilities and incredible reach to the fast-rising...
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Here's What Tech Industry Insiders Are Reading On BI Intelligence
BI Intelligence is a subscription-based tech research service from Business Insider, covering mobile, social, payments, and other leading topics in tech. We provide in-depth analysis and daily news...
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The Internet Is A Bizarre, Freak-Show Dystopia In Squarespace's Super Bowl Ad...
The web publishing platform Squarespace will advertise at this year's Super Bowl, and from the looks of a teaser the company released Thursday, its ad will be all kinds of intense.Squarespace, founded...
View ArticleMacklemore Gives A Surprise Performance On A New York City Bus
Anyone who regularly uses public transportation in New York City is familiar with impromptu performances. Someone might start singing, rapping, dancing or ranting, and will usually give a full routine...
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Facebook's Demographics Show Why No Other Social Network Can Match Its...
Who's on Facebook? The short answer, of course, is everyone. And that's why every company and brand needs to seriously consider a major presence on the platform, as well as a Facebook-specific content...
View ArticleChris Bosh Encourages Kids To 'Dream Big' In The NBA's First Black History...
Good morning, AdLand. Here's what you need to know today:The National Basketball Association debuted the first ad in its Black History Month campaign, featuring Miami Heat center Chris Bosh alongside...
View ArticleSubaru Puts Dogs Behind The Wheel, And Even Gives A Puppy Its Own Booster Seat
It's not a revelation that dogs doing human things is funny. That said, there is something very amusing about Subaru's latest commercials featuring "the Barkleys."The car manufacturer didn't just make...
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Uber Claims It's Cheaper Than Lyft In This Ad
The war between San Francisco's two hippest car services was ratcheted up a notch Tuesday when Uber posted this ad on Facebook criticizing rival Lyft for charging users higher prices (or at least what...
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Social Big Data: The User Data Collected By Each Of The World's Largest...
Social networks constitute a huge amount of consumer "big data." The average global Internet user spends two and a half hours daily on social media, and their activity reveals a great deal about what...
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American Eagle Abandons Photoshop For New Lingerie Campaign
American Eagle has ditched PhotoShop for its latest lingerie ad campaign. The latest ads for the Aerie line feature models without airbrushing—tattoos and all. "We left beauty marks, we left tattoos,...
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Here's A Preview Of The Ads You Will See On Super Bowl Sunday
As anyone with a pulse is certainly aware, we are inching ever closer to one of the most sacred days on the American calendar: Super Bowl Sunday.And just as the NFL Playoffs are whittling down a field...
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The Race Among Social Networks For Engagement And Time-Spend Has Created New...
As audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures besides reach (usually measured in monthly active users) become important. How...
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