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10 Insanely Scary Marketing Pranks From Around The World
A great advertisement sells something and strikes a primal emotion. Last year, advertisers from around the world became obsessed with marketing through fear.The trend of using a terrifying hidden...
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Arnold Schwarzenegger And Don Cheadle Star In Bud Light's Super Bowl Teaser Ads
Bud Light released six short teaser videos for its upcoming Super Bowl commercials, revealing that two of the brand's ads will feature celebrities Arnold Schwarzenegger, Don Cheadle, and Reggie...
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Facebook Is Blocking Ads From A Bunch Of Dating Sites Until AFTER Valentine's...
Facebook has temporarily blocked some dating sites from advertising on the site if they are new to the social network, the company tells Business Insider. According to an email from the Facebook ad...
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Blogger Nails A Major Problem With Facebook's Newsfeed (FB)
Derek Muller, the curator of science video blog Veritasium, has a pretty large following across a number of social media channels: 21,000 followers on Twitter, more than 1 million on Youtube, and...
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How A Wave Of Deals Has Created A New Mobile Advertising Ecosystem
Mobile advertising has carved out a significant share of advertising revenues faster than many expected. But until recently, increased spending had not made the mobile ad ecosystem any less complex.A...
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Samsung Appears To Be Stuffing Pop-Up Ads For Yahoo In Its Smart TVs
Samsung's Web-connected Smart TVs appear to be more than just a way to stream stuff from Netflix and Pandora. It looks like the company is also experimenting with ways to show you ads on your set, just...
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What It Would Look Like If Your Banana Came With An Ingredient List
The idea that there is a difference between "natural" chemicals — like those in fruits and vegetables — and the synthetic version of those chemicals produced in a laboratory is a common...
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Beats By Dr. Dre Released The Perfect Richard Sherman Ad The Day Of His...
Good morning, AdLand. Here's what you need to know today:On Sunday night, Seattle Seahawks cornerback Richard Sherman became the talk of social media when he made a pivotal play in Seattle's NFC...
View ArticleVolkswagen Super Bowl Teaser Stars Carmen Electra, Puppies, And A Midget...
Last month, Volkswagen said its Super Bowl ad would poke fun at the seriousness of its German engineers, and Monday, the car brand released a teaser video making good on its promise.The video shows a...
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The Worst Corporate Tweets Honoring MLK Day
With each new holiday or anniversary comes another chance for a brand to embarrass itself. SpaghettiOs did just that on the anniversary of the Pearl Harbor attack, for instance, when it tweeted its...
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Greek Yogurt Brand Reunites The Men Of 'Full House' In Latest Super Bowl...
After starring in a Super Bowl ad for the Greek yogurt brand Oikos in 2012, actor John Stamos has now enlisted the help of his "Full House" co-stars, Dave Coulier and Bob Saget.In a teaser for Oikos'...
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Brands Can No Longer Afford To Ignore Customer Sentiment On Social Media
Social media can be brands' best friend or worst enemy. Today's customer or client is absorbing and broadcasting information all day long and much of what they're saying has to do with brands, whether...
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Dove's Short Film Reveals The Painfully Honest Way Young Women View Themselves
"In the mirror I cover my arm, like part of it, to make it more narrow," a teenage girl tells her mother."I would have never guessed you did that in the mirror," her mom replies.The above is from...
View ArticleThe Muppets Are Coming To Toyota's Super Bowl Commercial
Toyota released a teaser video Tuesday revealing that The Muppets will star in the auto maker's Super Bowl commercial alongside actor and former Old Spice pitchman Terry Crews.In the video, Crews pulls...
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Chobani Intends To Win The 'Yogurt Wars' With Its Super Bowl Campaign
Chobani's first Super Bowl ad will position the brand's Greek yogurt as the healthy, all-natural choice in supermarket yogurt sections.The ad has yet to be released, but we got some new information on...
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Startup Source Metrics Uses Facebook Ads To Get You To Shop In Real Stores...
Scott Lake, the co-founder of Ottawa-based ecommerce company Shopify.com is tackling a hard problem with his latest startup, Source Metrics.He wants to help retailers use Facebook ads to get people to...
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How The Greatest Super Bowl Ad Ever — Apple's '1984' — Almost Didn't Make It...
Thirty years ago today, Apple aired what is widely considered the greatest commercial in Super Bowl history. But some of the first people who saw the ad thought it would be an absolute flop.In his new...
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Mobile Advertising Will Soon Eclipse Radio Advertising [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:A new report from IT research firm Gartner says that mobile advertising spending will leap to $41.9 billion in 2017, up from its current...
View ArticleSwiffer's New Ad Features A Real Multi-Racial Couple And An Amputee Dad Who...
Last May, a Cheerios ad featuring a multi-racial family went viral. Its fans held it up as a sign of long-overdue demographic changes in advertising, and as with seemingly anything on the Internet, its...
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CarMax's 'Rudy'-Inspired Super Bowl Ad Comes In Both Human And Puppy Versions
CarMax wanted a unique way to promote its Super Bowl ad a couple weeks before the Feb. 2 game. The solution: recreate the commercial shot-for-shot with puppies.The version that will play during the...
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