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Google Is Raking In Huge Sums Of Money From A New Type Of Online Shopping...
Late in 2012, Google quietly introduced a new type of search ad. "Product Listing Ads" (PLAs) are those photo boxes that appear at the top of Google's results pages when you search for stuff that is...
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These Are The Top Facebook Marketing Strategies, According To Its Most Elite...
Many marketing professionals profess a deep knowledge of marketing on Facebook. But the social network has its own, very selective group of marketers who it vets and designates as Strategic Preferred...
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Danica Patrick Sports A Muscle Suit In GoDaddy's Super Bowl Ad
GoDaddy released the first of its two Super Bowl ads, and the web hosting company has made good on its promise to focus on its services rather than the scantily clad women that have characterized the...
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Why Advertisers Shouldn't Panic About Teens Leaving Facebook
In the past several months, there has been no shortage of hand-wringing over the idea that teenagers are leaving Facebook in favor of other social media networks.Facebook admitted as such in October,...
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Old Spice's Fake Websites Rank Among The Brand's Funniest Advertising
In 2010, Old Spice and its ad agency Wieden+Kennedy released "The Man Your Man Could Smell Like" with actor Isaiah Mustafa, and the brand was never the same. Mustafa is making a comeback, this time in...
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New Google Ad Says Glass Isn't Just For Elitist Jerks
Since Google's computerized glasses, Google Glass, became available to members of the public last year, much of the press coverage related to the product's exclusive user base has been negative.There...
View ArticleJapan's Largest Airline Pulled This 'Big Nose' TV Ad After Accusations Of Racism
TOKYO (Reuters) - Japan's largest carrier All Nippon Airways said on Tuesday it was pulling a TV advertisement featuring a Japanese actor in a large false nose and blonde wig after it was criticized...
View ArticleArnold Schwarzenegger Goes Undercover At Gold's Gym [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Arnold Schwarzenegger went undercover at Gold's Gym as Howard Kleiner, a passionate regional manager who couldn't help himself from offering...
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Not Every Social Network Is Perfect For Every Brand, Here's Why It's Better...
Too many brands and businesses still try a scattershot approach at social media. They try to be everywhere, spread their efforts too thin, and end up diminishing their impact and annoying...
View ArticleWatch What Happens When The Yellow M&M Tries To Twerk In This Super Bowl Teaser
M&M's is putting its Yellow character, mascot for the brand's peanut M&M's, front and center at this year's Super Bowl. In a teaser video for an ad at this year's game, the Yellow M&M is...
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Here's What Tech Industry Insiders Are Reading On BI Intelligence
BI Intelligence is a subscription-based tech research service from Business Insider, covering mobile, social, payments, and other leading topics in tech. We provide in-depth analysis and daily news...
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Sarah McLachlan Presents The Demonic Star Of Audi's Upcoming Super Bowl Ad In...
Volkswagen's luxury brand Audi had a big hit with last year's Super Bowl commercial, a stylish but relatively realistic story of a shy teenager stealing a kiss from the Prom King's hot date at the...
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5 Instagram Tricks Brands Can Use To Drive Sales
Thousands of brands use Instagram as a way to connect with customers. A recent study by University of Wisconsin and photo integration company Olapic reveals what kind of images actually drive sales....
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The Mobile Revolution Is The Biggest Tech Shift In Years, And Companies Are...
We know that mobile is becoming the place for media consumption. It is where people are doing their social networking, video viewing, reading, and of course, location-based searching. But how can...
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IHOP Boosted Sales By Making Three Major Changes To The Menu
IHOP recently posted an impressive, 4% sales gain. The company credits its recent success with a new-and-improved menu, reports Venessa Wong at Bloomberg Businessweek. "It’s like a Jedi mind trick that...
View ArticleH&M Promises 'Tantalizing Views' Of David Beckham In 'Never-Before-Seen...
H&M released a teaser video for its Super Bowl ad starring David Beckham, and fans of the English soccer star's chiseled physique will be happy to know the clothing retailer is planning to give...
View ArticleStephen Colbert And His Eagle Star In Wonderful Pistachios Super Bowl Teaser
As the eternal debate rages on over whether the Super Bowl is about the game or the advertisements, Stephen Colbert has submitted a third option. He thinks the game is about him.Check out what he and...
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Here's A Preview Of The Ads You'll See On Super Bowl Sunday
As anyone with a pulse is certainly aware, we are inching ever closer to one of the most sacred days on the American calendar: Super Bowl Sunday.See what advertisers have planned for the Super Bowl...
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Here's The Ridiculous 'Planet Hillary' New York Times Magazine Cover That...
The New York Times Magazine unveiled the cover to its upcoming issue today.Behold, "Planet Hillary":It's promoting Amy Chozick's article of the same name, a reference to the "gravitational pull" that...
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The Race Among Social Networks For Engagement And Time-Spend Has Created New...
As audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures besides reach (usually measured in monthly active users) become important. How...
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