Business Insider Is Hiring An Operations Associate For Our Subscription...
We're looking for a resourceful, versatile go-getter to join our subscription research service covering the tech industry, BI Intelligence. In this newly-created position, you will be the main point of...
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FBX Is Turning Facebook Into One Of The Biggest Players In The Real-Time...
With Facebook Exchange, or FBX, Facebook officially entered the real-time bidding space, allowing the social network to bring its targeting capabilities and incredible reach to the fast-rising...
View ArticleWatch NBA Star Harrison Barnes Dunk Over One Of His Fans In This Golden State...
Good morning, AdLand. Here's what you need to know today:Golden State Warriors forward and former North Carolina standout Harrison Barnes dunks over a fan in the latest ad in Golden State's clever "We...
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Apple Wants To Use Your Heart Rate And Facial Expressions To Figure Out What...
Apple is thinking about how it can figure out exactly how you feel at any given moment in order to show you the most relevant advertisements.In a patent application the company filed Thursday, Apple...
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Madison Avenue Is Moving To Wall Street
CEO John Barker of Barker DZP gets excited when he talks about his agency's new offices in downtown New York. His advertising agency moved into a penthouse on Broad Street last September, and recently...
View ArticleKia Parodies A Memorable 'Matrix' Scene In Its New Super Bowl Teaser
Laurence Fishburne's Morpheus character behaves more like a dad than his futuristic Zen master role from "The Matrix" in Kia's new Super Bowl ad teaser.It's a parody of the scene in which the film's...
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U2 Will Release A New Song For Charity At This Year's Super Bowl
U2 will release a new single in a Super Bowl ad for The Global Fund to Fight AIDS, Tuberculosis and Malaria co-sponsored by Bank of America and (Red), the nonprofit founded by U2 lead singer Bono.The...
View ArticleTerry Crews 'Pec Pops' To The Beat Of A Muppets Song In The New Toyota Super...
Toyota recently revealed that the actor Terry Crews ("Brooklyn Nine-Nine") and the Muppets will be starring in its upcoming Super Bowl ad.The new teaser, featuring Crews doing his signature "pec pop"...
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The Most Effective — And Least Effective — Ways To Measure A Brand's Social...
Many brands are finally realizing that social media just isn't a transactional engine or sales machine in the traditional sense. As they do, they're dropping half-baked indicators and letting go of the...
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Brands Can No Longer Afford To Ignore Customer Sentiment On Social Media
Social media can be brands' best friend or worst enemy. Today's customer or client is absorbing and broadcasting information all day long and much of what they're saying has to do with brands, whether...
View ArticleCall Of Duty Kidnaps Gamers From Their Friends And Family In A Cinematic New...
A bunch of men get violently kidnapped in the new ad for an expansion to "Call of Duty: Ghosts." But whether they're being dragged by motorcycles or suspended from a helicopter, they all greet their...
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Here's Why Instagram's Demographics Are So Attractive To Brands
Instagram is telling advertisers that early photo ads have generated great results, and that one client, Ben & Jerry's Ice Cream, reached 9.8 million people in the U.S. aged 18 to 35 in eight days....
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How To See All The Companies That Are Tracking You On Facebook — And Block...
Facebook is a great utility if you want to stay in touch with friends and family, share photos, and see what other people are up to in their lives.It's free to use, of course, but that doesn't mean it...
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SodaStream Gets Its Super Bowl Ad Rejected For Once Again Attacking Pepsi And...
Last year, CBS forced SodaStream to remake its first Super Bowl commercial after facing pressure from Coke and Pepsi. The initial ad from the Israeli soda kit manufacturer directly attacked both...
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Social Big Data: The User Data Collected By Each Of The World's Largest...
Social networks constitute a huge amount of consumer "big data." The average global Internet user spends two and a half hours daily on social media, and their activity reveals a great deal about what...
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Dove's Short Film Reveals The Painfully Honest Way Young Women View Themselves
"In the mirror I cover my arm, like part of it, to make it more narrow," a teenage girl tells her mother."I would have never guessed you did that in the mirror," her mom replies.The above is from...
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Why Honda Edited Out Scenes Of Detroit Protesters From This New Ad [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Hondaedited a new version of a recent, optimistic ad from RPA to remove images of people protesting in front of the Detroit federal courthouse...
View ArticleHyundai's Super Bowl Ads Feature Tender Family Moments, A 'Big Bang Theory'...
Hyundai's Super Bowl offerings this year are pretty traditional, with family-friendly humor and big-budget stunts and stars."Dad's Sixth Sense" is a series of vignettes in which a father saves his...
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Yahoo's Former Chief Revenue Officer Joins Millennial Media As Its CEO (YHOO,...
Yahoo's former chief revenue officer Michael Barrett has joined mobile ad company Millennial Media as its new CEO. Barrett joined Yahoo in June 2012 during a period of turmoil in Yahoo's upper ranks....
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Ad Legend Lee Clow Hints That Apple Is Plotting Its First Super Bowl...
Though Apple's seminal "1984" Super Bowl ad is widely credited as being one of the best to ever air, the technology giant has advertised in the Big Game just twice in the three decades since.However,...
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