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Miranda Kerr Just Secured Her Status As The Next Gisele Bündchen
Miranda Kerr has replaced Gisele Bündchen as the face of H&M. The brand announced the new partnership on Facebook, along with a stunning shot of Kerr. The prominent gig illustrates that Kerr's...
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How Miranda Kerr Went From Teen Model To The Face Of H&M
Miranda Kerr just replaced Gisele Bündchen as the face of H&M. The huge contract comes after a year full of controversy for Kerr, who departed after rumors she was difficult to work with. It's...
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The State Of The Mobile Advertising Industry Is Strong
Mobile advertising has been a bit slow to take off, but there are signs that it has finally achieved flight speed, including Facebook's announcement Jan. 30 that it racked up over $1 billion in mobile...
View ArticleChobani Set A Mechanical Bear Loose On The Streets And Terrorized New Yorkers...
Good morning, AdLand. Here's what you need to know today:After including a live bear in its Super Bowl ad, Greek yogurt maker Chobani put a person in a mechanized bear costume and set him loose on the...
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This New Chevrolet Ad Proves Corporate America Has Made Its Decision On Gay...
It's official: Corporate America supports gay marriage.In ads that ran Friday night during the Opening Ceremonies of the Olympics, all-American car manufacturer Chevrolet spotlighted a melange of...
View Article'The Lego Movie' Remade Everyone Else's Commercials Out Of Legos, And They...
Good morning, AdLand. Here's what you need to know today:The Lego Movie bought an entire commercial break on Britain's ITV and remade several popular British commercials using only Legos. Here's what...
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Slate Hires NPR Sports Reporter To Boost Its Podcast Business
The online magazine Slate will bolster its roster of popular podcasts with a daily current events commentary show hosted by National Public Radio sports correspondent Mike Pesca, a spokesperson for the...
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Facebook Advertisers Complain Of A Wave Of Fake Likes Rendering Their Pages...
Legitimate companies are being flooded with fake Likes on Facebook — and they're being generated in part by abuse of Facebook's own advertising tools.It's complicated, but here is how it works:...
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By 2018, More Than 1 In 5 Americans Will Have Given Up On Television
A new report from Forrester Research predicts that by 2018, the portion of U.S. households with cable or satellite television will dip from its current penetration of 82% to 79%.The report, titled...
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Luxury Brands Are Winning On Instagram
Instagram is generating 15 times the level of luxury brand engagement as Facebook, despite having only one-tenth Facebook's reach. That's according to a new study from L2 Think Tank which found that...
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These Are The Companies That Will Dominate The Post-Banner Advertising World...
Investment banker Terence Kawaja of LUMA Partners passed along his latest chart on the ad tech world.This chart looks at the world of native advertising, which is a hot topic right now. Over email,...
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SI's Latest Swimsuit Model: 'Barbie'
Over the years, Mattel's iconic Barbie doll has gone through an almost unfathomable number of career changes, trying her hand at medicine, music, and everything in between.But even with all that...
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This Belgian Ad Agency Is Trying To Turn The Tables On The NSA [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:The Belgian advertising agency Happiness Brussels is trying to turn the tables on the U.S. National Security Agency as part of a worldwide day...
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Pizza Hut Joins OKCupid To Give You The Most Depressing Match Ever
Looking for love online is already difficult, not to mention scary and maybe sometimes depressing. Would it help if one of your matches was a franchise pizza joint? Pizza Hut hopes so, which is why it...
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Firefox Fought Tooth And Nail Against Ad Tracking, And Now It Will Serve Its...
Mozilla's Firefox browser has been a thorn in the side of the digital advertising industry ever since it decided to automatically block all third party cookies a year ago.Advertisers and data...
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Netflix Is Following A Host Of Social Networks In Ramping Up Artificial...
Netflix has announced that it is making a big investment in "deep learning," an artificial intelligence (AI) technique used to mimic the reasoning of the human brain. The goal of this effort is to...
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Native Ads Will Be The Centerpiece Of All Social Media Advertising In The...
Time spent on social media has officially tipped from the desktop to mobile. This has huge implications for social advertising. Native advertising, in which posts are integrated into the social media...
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Instagram Thinks These 10 Photo Communities Are So Great Advertisers Should...
Late last year, Instagram made the much fretted-over decision to start introducing ads into users' photo feeds. The first few ad campaigns that we spotted–like the first one, from Michael Kors–looked...
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How P&G, AT&T And 4 Other Major Companies Were Duped Into Running Ads On...
A tongue-in-cheek "calendar" is being passed around at a major auditor of online video advertising. The months depict pinups of ads from major companies like Procter & Gamble, Unilever and...
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Facebook Auto-Play Video Ads On Hold Once Again [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Facebook's auto-play video ads, a potential huge money stream for the company that has been in the works for some time, might not show up in...
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