Clik here to view.
The 9 Biggest Brand Fails Exploiting Hurricane Sandy
As Hurricane Sandy hit a death toll of 74 and initially left 8 million without power, many Americans are criticizing brands that chose to use the storm as a marketing ploy and capitalize in the wake...
View ArticleClik here to view.
Google Admits Mobile Ads Are Causing 'Deceleration' In Revenue Growth (GOOG)
Google has finally admitted in a disclosure to the SEC that mobile ad revenue is replacing its desktop ad revenue in a way that may hurt its sales. In a 10-Q filing, the company said (as it always...
View ArticleClik here to view.
Apple Has Doubled Its Ad Budget To $1 Billion A Year (AAPL)
Since 2009, Apple has doubled its ad budget, hitting $1 billion in fiscal 2012, the company said in its annual report. Back in 2009, Apple's ad budget was a "mere" $501 million. The culprits are the...
View ArticleClik here to view.
How They Filmed The Crazy Motorcycle Chase In 'Skyfall'
One hallmark of James Bond movies is that they always open with a great action scene. In 'Skyfall,' Daniel Craig chases a henchman in Istanbul, crashing through a crowded market and over the city's...
View ArticleClik here to view.
Facebook Denies It Is 'Gaming' Its News Feed To Force Companies To Buy Ads (FB)
In a little-noticed statement back on Oct. 25, Facebook denied it was "gaming" its news feed against posts written by advertisers. Two social media ad execs, both employed by agencies owned by WPP...
View ArticleClik here to view.
Check Out Honda's Super-Classy Pink Car Made Just For Ladies
First there was the "Bic for Her" pen. Then there was the Fujitsu "Floral Kiss" lady-computer (complete with a built-in scrapbooking app and bedazzled keyboard!). Honda just took things to the next...
View ArticleClik here to view.
10 Famous Logos Redesigned For The Zombie Apocalypse
Which world would you rather live in: one in which all your favorite logos were redesigned for hipsters, or where your favorite logos were redesigned for zombies? Considering the CS Monitor reported...
View ArticleClik here to view.
What These Companies Did In The Wake Of Hurricane Sandy Will Restore Your...
In the wake of Hurricane Sandy's destruction, some companies have stepped up in inspiring ways to help its displaced and struggling victims. While many big businesses have donated money to charity,...
View ArticleClik here to view.
Here's The Absurd Advertisement Apple Is Being Forced To Run About Samsung...
There's a weird twist in the Apple-Samsung legal battle playing out in the UK. A UK judge told Apple it had to run an advertisement in UK newspapers that clarifies that Samsung did not copy Apple's...
View ArticleTHE BRIEF: LeBron And Samsung, Windows 8 Sponsors, Bud's New Digital Shop,...
It looks like LeBron James is the latest Samsung spokesperson. The Miami Heat forward stars in a YouTube spot for the Galaxy Note II ... and at least the phone doesn't look huge in James' giant hands....
View ArticleClik here to view.
The State Farm Branding On Gawker's Backup Site Is Brilliant
Gawker went down during Hurricane Sandy, and the site still isn't fully back up. Credit goes to someone in Gawker ad sales for sensing a great branding opportunity for State Farm. Here's what the site...
View ArticleOhio Ad Says Black Americans Should Vote Romney Because Lincoln Freed The Slaves
With the presidential election only days away, one Republican super PAC has made a head-turning ad buy in Ohio to persuade African Americans living in the swing state to vote for Romney rather than...
View ArticleClik here to view.
BII REPORT: What's Holding Back Mobile Advertising?
Mobile is now the world's dominant computing experience. It is logical to assume that mobile will soon usurp the desktop as the dominant digital ad platform as well. Despite its potential, legitimate...
View ArticleClik here to view.
Watch Ryan Lochte's Stiff, Lifeless Performance In This New Nissan Ad
It's not clear whether Nissan is laughing at or with Olympic swimmer Ryan Lochte in its new web ads for the Sentra, from ad agency TBWA/Chiat/Day in Los Angeles. But Lochte does appear to be dimly...
View ArticleClik here to view.
JOB OF THE WEEK: Senior Director, Community Benefit, Research And Health Policy
Check out the Business Insider Jobs section >> As part of our new partnership with CareerBuilder.com, each week we'll feature one of the awesome jobs advertised on the Business Insider jobs...
View ArticleClik here to view.
Who Are The Most Powerful People In PR?
PR world, we are asking you to send us pitches. Business Insider Advertising is putting together a ranking of the most powerful people in PR, and we would love your help. Since Sandy disrupted life in...
View ArticleClik here to view.
Facebook's Latest Move Shows How Hard It Is To Get People To Check In (FB)
Facebook might have found a way to get people to use a long-neglected feature: check-ins, where you announce to your friends where you are. It is testing a new service that offers local businesses...
View ArticleClik here to view.
Martha Stewart's Empire Is Collapsing Yet She Still Gets Paid Like A Sultan...
Martha Stewart Living Omnimedia laid off about 10 percent of its 600-person workforce this week, according to Ad Age, but that is the least of the company's problems. Martha Stewart the company is in...
View ArticleClik here to view.
NYC Marathon Sponsor ING Is Getting Bombarded With Angry Comments On Facebook
New York City Mayor Michael Bloomberg is going ahead with the marathon, and many people aren't happy about it. Now, NYC Marathon sponsor ING is getting a ton of flak for it. Both the ING New York City...
View ArticleApple Releases Its iPad Mini Commercial (AAPL)
Apple has uploaded its "Heart and Soul"iPad Mini ad to YouTube.When it aired during the iPad Mini event, the newsroom was divided. People either loved it or hated it. Watch below and tell us what you...
View Article