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What Does It Mean To Be “Mobile First” In E-Commerce? Find Out At Social...
More than one billion people globally have smart phones—and the smartphone revolution has only just begun. Commerce companies are waking up to this reality, realizing they need to rethink their...
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Dumb Things That Ad Clients Say
The process of creating an advertisement can often be a tug of ideas war between the clients and the creative agency.Irish graphic designers Mark Shanley and Paddy Treacy and some of their colleagues...
View ArticleHere's A Video Of Will Arnett Hawking Nokia's New Lumia 920 Phone (T, NOK, MSFT)
As part of Nokia's Lumia 920 Windows Phone launch, AT&T is sponsoring a contest where you can wiin the right to be Will Arnett's personal assistant for a day. It's funny. Arnett isn't the only...
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A 16-Year-Old Just Crafted One Of The World's Best Email Pitches
This morning when I opened my work email, there were about 600 unread messages.Near the top of the stack was an email from a mysterious person named Xavier. I had never heard of him before. More...
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A Lewd Bike Safety Campaign Is Making British Cycling Advocates Angry
A new safe cycling campaign calling risk-taking cyclists "stupid twats" has gotten attention and angered many.Ride-Smart.org, created by advertising agency Karmarama, offers tips for safely cycling in...
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Black Friday Is Slowly But Surely Becoming Irrelevant
For decades, consumers have battled crowds to get the very best deals on Black Friday, the day after Thanksgiving. But the day is slowly becoming meaningless. Many superstores, like Target and Walmart,...
View ArticleThe NFL Is Brainwashing Its Audience With Subliminal Messaging
If you watch football, you've probably been exposed to the NFL's latest attempt to brainwash its audience with its NFL Mobile on Verizon ad campaign.One version of the ad features a nerdy office guy...
View ArticleBest Ad Of The Day: Security Cam Footage Of An Apple Store Robbery Gone Wrong
Swedish glass company Glasjouren wants you to know just how fast their window repair service is. So fast, in fact, that its glass replacement service can foil an attempted robbery of what appears to be...
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After It Was Banned For Photoshopping, Lancome's New Cover Girl Is A Cartoon...
Good morning, ad executives. Here's what you need to know today:Lancome is going in a different direction with it's new cover girl. Rather than a familiar starlet shilling mascara, the 77-year-old...
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These Heatmaps Show How Consumers Fixate On The iPad Mini More Than Other...
According to an October eye tracking study, the iPad mini beats out the Nexus 7, Kindle Fire HD, and Nook HD in terms of consumer fixation, consumer recognition, and purchase intent. This study,...
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RACE AT VICTORIA'S SECRET: A Brief History
Victoria's Secret has apologized for sending model Karlie Kloss down the runway in a faux American Indian chief headdress. It's not the first time Victoria's Secret has used a racist stereotype to...
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Here's The 'Fat Blocking' Soda Pepsi Is Advertising In Japan
It sounds too good to be true, and it probably is. In Japan, the Suntory beverage company -- PepsiCo's sole distributor in Japan since 1997 -- is marketing "Pepsi Special," a black-and-gold bottle...
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This Petition Asking Macy's To Dump Donald Trump Has Gone Viral
Nearly half a million people have endorsed a letter at SignOn.org urging Macy's to to sever ties with Donald Trump, one of its many spokespeople. The letter accuses Trump of being sexist and of...
View ArticleMarc Jacobs Sullies His Brand With This Tasteless Sunglasses Ad
Yesterday, Marc Jacobs posted it's newest ad for sunglasses on YouTube. Within hours, blogs were buzzing about the inappropriate promotional strategy behind it. The commercial shows an attractive man...
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Burger King Japan Is Going To Offer An All-You-Can-Eat Buffet
Burger King Japan is going to offer an all-you-can-eat buffet of burgers, fries, onion rings and soda.The fast food chain is promoting the buffet from November 17 through 21. If a customer buys a...
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Tumblr Names 12 Ad Agencies To Its Creative 'A-List'
Tumblr, the five-year-old social blogging platform that now hosts 80 million blogs, announced the launch of its "A-List Partnership Program" earlier this morning.The 12 creative agencies on the list...
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Airbnb Appears To Be Getting Into The Massive Local-Advertising Fight With...
We think Airbnb is laying the groundwork for a big push into helping local businesses market themselves.Airbnb is creating guidebooks to neighborhoods for people who book lodging with its service, and...
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Here's How They Sell Guns To 'Ladies' In Alabama
An Alabama firing range is reaching out specifically to the "ladies" in its area with an easy-listening, '80's FM-style radio jingle.The unforgettable song goes: "Are you ready? Are you prepared? Your...
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Go Daddy Finally Makes Danica Patrick's Future Official
After months of back-and-forth and headline-grabbing public postulations, Go Daddy has finally made an official decision about Danica Patrick's future with its ad campaigns. In spite of cutting the...
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$150M In Facebook Business Gets Spruce Media A $15M Funding Round (FB)
Facebook ad buyer Spruce Media says it has secured a $15 million in "debt financing" from Square 1 Bank on the back of a $150 million billings run rate in Q3 2012. (In this case, "billings" are the...
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