John Lewis Spent $10 Million On This Epic Viral Christmas Ad
Every year since 2007, British department store John Lewis has kicked off the Christmas shopping season with a gigantic, big-budget, over-the-top Christmas ad. This year is no exception, as The Daily...
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JOB OF THE WEEK: Director, Technical Operations At NBC Universal
Check out the Business Insider Jobs section >>As part of our new partnership with CareerBuilder.com, each week we'll feature one of the awesome jobs advertised on the Business Insider jobs...
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One Stunning Stat That Puts JCPenney's Collapse In Perspective (JCP)
JCPenney got clobbered again in Q3 as it trudges along on the road to a potential turnaround under the guidance of CEO Ron Johnson.Sales fell 27 percent— worse than what analysts feared.Fine. We know...
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SAP's Julie Roehm Says Apple Bullies Companies With 'Low Self-Esteem' (AAPL)
Julie Roehm, the CMO of SAP, has an interesting take on the way Apple treats the companies it does deals with.The new svp/marketing of SAP spoke with Dallas Mavericks owner Mark Cuban and others on a...
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Best Ad Of The Day: 'Men-Only' Vodka From Maximus
To show off their masculinity, most men don't choose flavored vodka. Maximus Vodka wants to take a stand on that issue with its new ad campaign centered around a "vodka for men" theme and the tagline...
View ArticleHow Are We Going To Make Money On Mobile?
Figuring out how to make money on mobile has been the code that many entrepreneurs have been trying to crack for some time now.We decided to ask some of the top entrepreneurs in New York tech that...
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Yelp Chief And Foursquare Money Man Dish On Local Commerce At IGNITION
The explosive growth of smartphones and tablets has entrepreneurs salivating at the massive business opportunity.There's even a trendy acronym: "SoLoMoCo," or social-local-mobile-commerce.But remember...
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These Are The 6 Strangest Positions In The 'Cuddle Sutra'
Jackie Samuel has made headlines by advertising her $1-a-minute cuddling business to just about anyone in her upstate New York home, now called the Snuggery.Although Samuel doesn't have cuddling...
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Zara Has Fundamentally Changed Fashion And There's No Going Back
Fast-fashion retailer Zara is on a mission to take over the world, and in the process it has changed the whole fabric of the industry. Zara's strategy involves stocking very little and updating...
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See Mr. Clean, The Michelin Man And Other Brand Icons' Awkward Movember...
No one ever said Movember — the month where decent looking men transform into scruff monsters or Dali-esque caricatures — was just for real people.The 54-year-old Mr. Clean made a Facebook pledge to...
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Here's How The Wild Opening Chase Scene Of 'Skyfall' Was Filmed
"Skyfall," the latest James Bond film, is opening in US theaters this weekend, and it's likely to be a major hit.To create some buzz, Honda, which provided the film's motorcycles, produced a behind the...
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THE BILLIONAIRES' CLUB: Only 36 Companies Have $1,000 Million-Plus Ad Budgets
Lots of companies have really huge ad budgets. But after you've accumulated $100 million here and $100 million there, pretty soon you're talking about real money: $1 billion to spend, all on ads.Only...
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Paula Broadwell Moonlighted As A Gun Model
Details continue to emerge about Paula Broadwell, the reported mistress of former CIA director David Petraeus.Broadwell, the author of Petraeus' biography, was involved in other promotional endeavors...
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Apple Paid $21 Million After It Was Accused Of Ripping Off This Clock Design...
Apple paid Swiss Federal Railways $21 million after the transport company accused Apple of ripping off its clock design for the clock on new iPads running iOS 6, according to Mashable:The Swiss clock...
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Victoria's Secret Is Pulling This Controversial Outfit From Its Fashion Show...
Victoria's Secret took a lot of heat for what supermodel Karlie Kloss wore at its extravagent fashion show this year.Most of the outfit was fine: a leopard print bikini, turquoise jewelry and...
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REPORT: McCann CEO Nick Brien's 'Days Are Indeed Numbered' [The Brief]
Good morning, Adland! Here's everything you need to know before your first meeting this morning.CEO Nick Brien's days at McCann are "numbered," according to Ad Age. The agency has lost several large...
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One Of Facebook's Biggest Advertisers Says It Isn't Creative Enough (FB)
Jennifer Wehrmaker, senior manager of eBay’s social business unit had some mild words of criticism for Facebook when she talked to AdExchanger recently. It's difficult to get creative within Facebook,...
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8 Leo Burnett Execs Accused Of Sabotage On The $710 Million Kellogg Account (K)
Leo Burnett has accused eight of its own staff of timing their resignations in order to ruin the agency's chances of delivering an important customer relations management project on deadline. The eight...
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Obama's Media Planner Tells Us The 5 Most Important Ad Tactics From The...
Just a week after President Barack Obama won reelection, the pundits are already flush with insights about what political lessons can be gleaned from the campaign.But perhaps the most important set of...
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Gay Marriage Victories Give New Life To This Banned Guinness Ad From 1995
The campaign to legalize same-sex marriage -- which won four state referenda in the 2012 elections cycle -- has given new life to a 12-year-old commercial (below) made by Ogilvy & Mather for...
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