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Before He Was An Oscar Winner, This Director Was A Nightmare To Make...
I’ve just finished re-reading “Final Cut” by Steven Bach for about the third time. One of the best books ever written about the film industry, it’s a blow-by-blow account of United Artist’s...
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Are Paid YouTube Views Worth More Than Earned?
Let’s say you are a major auto brand manager with a hot new car to promote. You’ve decided to be a brand that takes risks, big risks. The plan is to tie your brand to the next 007 movie, and then for...
View ArticleTRENDING IN VIRAL VIDEO: Microsoft's New Ad For Its Surface Tablet (MSFT)
Microsoft's ad for its new tablet, Surface, was released only yesterday on YouTube but it's already the top viral commercial of the last 24 hours on Unruly Media's viral video ad chart, with 112,331...
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These New Charts Show TV Is Being Strangled To Death By The Web
Traditional cable TV—once a staple in American homes—is dying off as its subscribers move to high-speed digital services that may include TV, but are primarily for people who want fast internet...
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The Future Of Mobile Ads [SLIDE DECK]
Last week, we hosted our Mobile Advertising Conference in New York. To kick off the conference, the BI Intelligence team put together a deck on the current trends in mobile advertising. We looked...
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11 Crazy Sneakers From The Adidas Designer Behind The 'Shackle Shoes'
Most people had no clue who Jeremy Scott was until this week, when Adidas debuted his Winter 2012 collection. It included the "JS Roundhouse Mid," a shoe topped off with plastic shackles. Claims of...
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This Data Sums Up Why No One In Advertising Can Stick With A Job
The shelf life of an advertising professional resembles that of a carton of milk: Things go sour fast. If you follow AgencySpy or our daily Ad Briefs, you've noticed that execs and creatives are often...
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What You Told Us About Sex, Sexism And Discrimination In The Agency Business
Recently, we noted that a proposed class action sex discrimination lawsuit filed against Publicis Groupe's MSLGroup PR unit alleged that 70 percent of Publicis' 45,000 PR executives worldwide are...
View ArticleWhy It's So Ridiculously Hard For Mobile Advertisers To Reach Teenagers
The millennial generation has grown up with smartphones practically attached to their hands for all of their adult lives. During last month's Mobile Advertising Conference, Jason Wagenheim of Teen...
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Here's How Consumers Are Using Their Phones To Shop...
Mobile devices are playing an increasingly large role in commerce. In a special report just out from BI Intelligence, we analyze patterns around all types of mobile behavior, including how people use...
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Starting From $0, Facebook Has Created The World's Second Largest Mobile Ad...
Facebook posted second quarter earnings yesterday that were entirely "meh," as one analyst we spoke to put it. But there is one silver lining: an incredible mobile advertising business that has, in a...
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Interpublic Sees Q2 Declines—Here's Today's Ad Brief
Interpublic's revenue and net income declined in Q2. Those dancing hamsters for Kia are back for the new campaign. Kia has been with David & Goliath for 13 years. Here's a look at Facebook's...
View ArticleBeyoncé Calls Jay-z In New Duracell Powermat Ad
He may have Blue Ivy and Beyoncé back home, but rapper Jay-Z still finds time to go out on the town. At least that's what we're led to believe from his new commercial for the battery-charging Duracell...
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Siri Screws Up Identifying Poisonous Plants In New Apple Ad
While Siri might get you into Hollywood A-list parties thrown by Martin Scorsese or John Malkovich, she might not be the most reliable camping buddy. Apple's new ad for the iPhone 4s, which took up...
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These Insider Graphics Show What's Going Right—And Wrong—With Advertising...
While there's vast speculation regarding the effectiveness of Facebook's overall ad business, people usually don't talk about the e-commerce side of things. Nanigans—an ad provider that powers 12,000...
View ArticleWhy All The Outrage Over Chick-Fil-A Won't Damage Its Brand
Uproar is growing over controversial stands on gay rights taken recently by leaders of the Boy Scouts of America and the Chick-fil-A restaurant chain. But Wharton experts predict that the outcry...
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BIG DATA, BIG BUCKS: LinkedIn's Dan Roth Talks Social News At 'Social Media ROI'
In the last year, LinkedIn has successfully transformed itself from a mere career-networking tool to a useful information portal. And investors are watching: LinkedIn, unlike Facebook and Groupon, is...
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Applebee's Is Actually Selling A Line Of Life Sized Blow-Up Dolls
In an absolutely bizarre new marketing move, Applebee's and its advertising agency, CP+B, have decided to step away from food for a minute to make, market, and sell blow-up dolls. But really—you can...
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How Facebook Is Trying To Monetize Mobile
In its S-I filing, Facebook cited increased mobile usage as a potential risk to the business, saying it "does not currently directly generate any meaningful revenue." Mark Zuckerberg just acknowledged...
View ArticleBig-Time Patent Lawyer Stars In Adidas Commercial With An NFL Quarterback
A patent lawyer for corporate law firm Steptoe & Johnson has taken on a totally new role. Tremayne Norris, who represents big-time clients including Motorola, stars alongside NFL star Robert...
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