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Beyoncé Is Pepsi's New $50 Million Brand Ambassador [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Already having starred in five of the brand's ads, Beyoncé is now officially Pepsi's brand ambassador. The multi-year campaign, which the NY...
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The Answers To Every Question You've Ever Had About SEO
At our recent IGNITION conference in New York, SEO experts Define Media Group shared a presentation that explains key SEO concepts.From social's effect on search to keeping up with algorithm changes...
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Six Companies That Routinely Embarrass Themselves
Some companies have made so many horrible marketing or branding decisions, that their insanely crass moves barely even shock us anymore.At this point, underage and under-dressed American Apparel model...
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Subway Served This Sandwich To A Man Who Went Through The Drive-Thru Moments...
One customer felt the wrath of Subway employees for ordering a sandwich as they were closing shop."What happens when you go through a Subway drive-thru minutes before closing time," the customer posted...
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What The World's Most Iconic Photographs Would Look Like If They Were Taken...
As a part of its new ad campaign, South Africa's The Cape Times photoshopped some of the most iconic photographs in the word as if the subjects themselves took a selfie on Instagram.Lowe Cape Town came...
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Bed Bath & Beyond Worker Emphatically Announces His Resignation On A Price Tag
Well, here's something you don't see every day on a price tag.A disgruntled Bed, Bath & Beyond an employee left a message on the tag for a $119 NuWave Pro oven. At least the worker left some of...
View ArticleDoctor Goes On An Epic Rant Against The Food Industry
When Yoni Freedhoff, a doctor and professor at the University of Ottawa, was uninvited to a food industry breakfast three days before it was slated to happen, he got a little upset.So, instead of...
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This Extreme Anti-Islam Poster Will Be Plastered All Over NYC Subway Stations...
Anti-Islam posters with depictions of the World Trade Towers in flames will be plastered around 50 different New York MTA stations beginning December 17.(See the ad below.)The $10,000-plus campaign is...
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Google Was The Most Shared Brand Of 2012
According to Unruly Media, which tracks not only what people watch but also what they share, Google was the most shared social video brand of 2012.Thanks to campaigns like "Project Glass: One Day," the...
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'I Love Cute, Fluffy Animals': A Q&A With BuzzFeed Editor-In-Chief Ben Smith
Last week we visited BuzzFeed's New York headquarters.We stole a few moments to trade quips with editor-in-chief Ben Smith, the former political journalist the site hired a year ago, about how he keeps...
View ArticleTim Armstrong Explains Why He Personally Auditioned Dancers For AOL's New Ads
A couple of interesting items have come up from AOL's marketing department in recent days.First, the company's chief marketing officer Jolie Hunt left only after 5 months on the job due to corporate...
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We're Entering A New Age Of Holiday Shopping
The holidays are the most crucial time of the year for retailers across the country, and this year, we're seeing some major changes in the shopping experience.With the rise of mobile and social, and...
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Stanford And UC Students Finally Agree: They Both Hate Their New Logos*
All is quiet on the Californian front.The students at Stanford University and University of California schools, of which Stanford's rival Berkeley is part, are momentarily holding back their jabs at...
View ArticleAD OF THE DAY: Watch Kobe Bryant and Leo Messi Compete For A Little Boy's...
Today's ad of the day features two greats from the sports world: Lakers player Kobe Bryant and soccer star Lionel Messi.The Turkish Airline spot shows Bryant and Messi trying their hardest to win the...
View ArticleHere's What Lacoste Polos Will Look Like In The Future [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:In honor of Lacoste's 80th birthday, the retailer and agency MNSTR took a look at what the polo of the future will look like. One swipe of the...
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USA Today Tells Facebook Its Services Are No Longer Needed For Super Bowl (FB)
Last year, USA Today partnered with Facebook to create its Super Bowl Ad Meter, which for better or worse has become the most prominent measure of a Super Bowl ad's success.The partnership was...
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TIM ARMSTRONG: AOL Postponed Its $10 Million Ad Campaign Because 'It Wasn't...
Although AOL's $10 million rebranding campaign was slated to launch during Monday Night Football with a dance-filled TV commercial, CEO Tim Armstrong told BI's Henry Blodget that the premiere has been...
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Comcast Just Recycled NBC's Peacock Logo For Itself
Here's Comcast's new logo, which just appeared on the company's corporate web site. Look familiar? Of course it does. It's a mashup of the company's previous logo with NBC's current logo. Comcast has...
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Tourism Employee Writes 'F This Job' On Montana's State Facebook Page
A staffer employed at the social media agency for the Montana Tourism wrote "F this job" on the state's Facebook page, in a post that was apparently intended for her personal facebook page. The full...
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Richard Branson Is Really Angry That A Tasteless Christmas 'Joke' Was Posted...
The perpetually smiling Virgin Group founder Richard Branson is not happy.A Christmas "gag" labeled"The Gift of Christmas Surprise"— featuring picture of a man covering a woman's eyes from behind along...
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