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How Did A Starbucks Sneak Past The Brand Police At The Olympics?
The most popular spot for NBC employees at the Olympics is the free Starbucks in the International Broadcast Center. It's open all the time and staffers are frequently stating their gratitude. But...
View ArticleThese Creepy Ice Cream Commercials Will Haunt Your Dreams
Little Baby's Ice Cream, a small ice cream shop in Philadelphia has just released two of the most oddly terrifying commercials that the dessert industry—maybe any industry—has ever seen. The spots...
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CBS Blames Sliding Revenues On 'Frasier,' Amazon And Netflix (CBS, AMZN)
CBS may have reported an eight percent increase in second-quarter profit, beating out estimates compiled by Bloomberg, but that came coupled with a dip in advertising sales and licensing revenue from...
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Here's The Deck Facebook Showed Wall Street Before Its Stock Crashed (FB)
When Facebook held its Q2 2012 conference call with Wall Street analysts on July 26, CEO Mark Zuckerberg and his team showed them this deck of slides on the company's' business. At the time the stock...
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PHOTOS: Same-Sex Couples Went To Chick-Fil-As Across The Nation To Stage A...
On Wednesday, we showed you some of the best user photos from "Chick-fil-A Appreciation Day," which became a conservative-fueled success. On Friday came the LGBT community's response to that —...
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INTERPUBLIC DECLINES TO DENY PUBLICIS TAKEOVER RUMOR (IPG)
Interpublic Group, the giant ad agency holding company that owns DraftFCB, Deutsch and McCann Erickson, declined to deny today that it was the subject of a takeover bid by Publicis Groupe, the even...
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The Via Agency: Why The Long-Shot Pitches Are Worth It — Even When You Don't Win
Recently our agency was invited to pitch the MINI Cooper USA account, one of the most exciting brands in the business. When the review was announced, the press mainly covered the fact that the...
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Check Out The Debauchery When Applebee's Turns Into 'Club Applebee's' After...
We told you earlier today that in the South, particularly in Florida, some Applebee's restaurants stop being your "Neighborhood Grill and Bar" after 10 p.m. and turn into nightclubs until closing at 2...
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Domino's Debuts New Logo In New Zealand
Domino's official Facebook page in New Zealand has debuted the above logo, posting, "We are excited to share our NEW logo with you! What do you think? It's going to be integrated across all our...
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Here's How Brands Are Building Mobile Websites That Actually Work
Depending on a brand’s geography, audience demographics and other behavior patterns, mobile access to the company website has either outstripped access through the PC web browser or will soon. While...
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Here's The Interpublic-Publicis Takeover Conspiracy Theory (IPG)
The Financial Times got everyone excited Friday with an anonymous source who said Publicis Groupe was considering a takeover of Interpublic Group. On Sunday, however, Publicis denied it was interested...
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This Minor Tweak Has People Clicking On Our Ads Again
In it’s recent coverage of Microsoft’s write-down of aQuantive, Reuters noted “a growing skepticism about the effectiveness of jamming ads in people's faces.” How could there ever have been optimism...
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13 Pictures Of Overkill Branding At Olympic Park
In London's Olympic Park, you're just as likely to see a message from an official sponsor as a flag from another country. Sponsors pay top dollar for the honor of being associated with the games, and...
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Read The Obituary That's Burning Up The Inbox Of Every Senior Exec In Adland
It's not often I get emails from Goodby, Silverstein & Partners' Jeff Goodby; Mark Wnek, the last chairman and chief creative officer of Lowe North America; Messner Vetere Berger MacNamee...
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Why Anheuser-Busch InBev Suddenly Dumped McGarryBowen—Here's Today's Ad Brief
Ad Age looked into why AB-InBev dumped McGarryBowen after only eight months of work without so much as a creative review. McGarryBowen had replaced AB-InBev's longtime agency, DDB, recently, and it...
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Here's How Many Shopping-Oriented Tweets There Are Every Day
Last month we told you about LocalResponse, the New York-based mobile ad startup that has a plan to end "showrooming," the shopping trend in which customers visit a store and then use their mobile...
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These 2 Mobile Ad CEOs Defend The Fact They Don't Make Any Money
Ernie Cormier, CEO of Nexage, the real time-bidding exchange for mobile ads, took us to task over lunch recently for a piece we wrote in July bemoaning the fact that even though there's a gold rush in...
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Apple Yanks Much-Disliked 'Genius' Ads; Claims That Was The Plan All Along...
Apple is no longer running those "Genius" ads during the Olympics—which feature Genius Bar employees helping people with their Mac problems—following withering criticism in the blogosphere, according...
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This One Thing Will Transform The Way You Advertise
Everyone has an opinion these days about how to make better formats for mobile ads. The problem at hand seems clear enough: Mobile ad formats are borrowed from desktop screens, and it turns out that...
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Here's What Happened When Abercrombie & Fitch Unleashed 110 Male Models On...
In celebration of the opening of its newest flagship store in Hong Kong, Abercrombie & Fitch has imported 110 of its finest male models to wreak havoc in the streets (and hopefully drive...
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