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One Theory For Those Awful Apple Ads: It's Now A Brand That Appeals To Old...
Apple suffered a rare marketing miss during the Olympics when it aired a series of Mac commercials that were quickly criticized for being bland and making Apple customers look inept. Now, one new...
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HEY, GM: Manchester United Admits It Doesn't Have 659 Million Fans (GM, MANU)
In filings for its IPO with the SEC, Manchester United admits is does NOT have 659 million fans, a claim upon which General Motors recently struck a $559 million sponsorship deal. The deal has been so...
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Adam Yauch's Will Forbids Use Of His Music And Image In Ads
Adam Yauch fought for his right to party, and now, the late Beastie Boys rapper is fighting for his right to "artistic property" for advertising after his death. Yauch passed away in May from cancer...
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An Inside Look At Manchester United's Financials — And Its Sponsors (MANU)
It's been a heck of a week for Manchester United. First it unveiled a staggering $559 million sponsorship pact with General Motors that will place the Chevy logo on the team's shirts in 2014—one of...
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Business Insider Is Hiring A Conference Programmer For Our Growing Events Team
We're hiring a Conference Programmer to join the growing Business Insider events team. Business Insider events are designed like the web site: fast-paced and to-the-point. Informed editors moderate...
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How A Total Amnesiac Used Facebook To Piece Together The First 26 Years Of...
Facebook has released a video that introduces the world to Mayank Sharma: A 29-year-old who woke up with absolutely no memory and then used Facebook to put the pieces of his life back together....
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McDonald's Now Has A Massive Customizable Box Of Chicken
The fast food chicken war continues with customizable boxes, reports Scott Hume at Burger Business. Behold the Chicken 3er Box and the Chicken 5er Box from McDonald's, now being offered in Germany and...
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Here's The Evidence That Progressive Is About To Kill Off Flo (PGR)
In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity...
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We're Supposed To Think Of Blueberries As 'Little Blue Dynamos' Now
The U.S. Highbush Blueberry Council isn't satisfied with how people view blueberries, reports Lori Zanteson at QSR Magazine. So, it's "modernizing" blueberries, and rebranding them in an effort to...
View ArticleKids Explain Why We Should Use The Internet In This Awesome 1995 TV Ad
The 90's were a time of big hair, big glasses, and the dot com bubble. Nothing showcases this better than an old-school 1995 TV ad we just found. It was filmed by 5th grade students at Ray Bjork...
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Why Abercrombie Is In Desperate Need Of Reinvention
Abercrombie & Fitch used to be the pinnacle of high-school coolness, with people lining up to spend $90 on a logo-emblazoned hoodie. Now they've fallen on hard times. The retailer's international...
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Groupon Has Cozy Deals With Its Chairman's Marketing, Logistics and Law Firms...
Groupon's founder and executive chairman, Eric Lefkofsky, takes not a dime in cash for his services on the board. He doesn't need to, of course. Last year his investment group, Green Media, made about...
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McDonald's Original Grimace Mascot Terrified Kids And Was A Total Failure
Roy Bergold, the former chief creative officer at McDonald's, shared an interesting anecdote in a recent column at QSR Magazine. It's about Grimace — one of McDonald's mascots. The big purple blob...
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Gap Is Cool For The First Time Since Bill Clinton Was President
A year ago, Gap seemed hopeless. America's largest clothing chain announced it was closing hundreds of stores, many top managers were jumping ship and no one was buying Gap jeans or sweaters. Now,...
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See What You're Supposed To Buy Your Kids For Back-To-School
It's time for back-to-school shopping, and the National Retail Federation predicts this will be a strong year. So the retailers are coming out with the promotions full force. It's this barrage of...
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Deutsch LA's New Business Chief Tells Us How Far He'll Go To Win Clients (IPG)
Jeff White, Deutsch LA's new SVP/director of business development, tells us that when it comes to pitching new clients, it ain't like the old days, when a storyboard for a TV spot would do. "Pitching...
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This Is What The New Diet Coke Can Looks Like (KO)
Here are two views of the new Diet Coke can design. It's a total redux by design shop Turner Duckworth. You can read the history behind the redesign here -- it was more than a year in the making. The...
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See Lady Gaga's New 'Blood And Semen' Fragrance TV Ad — Here's Today's Ad Brief
Lady Gaga: This is the new TV spot for the singer's "blood and semen" perfume, Fame. It was directed by Ridley Scott. (We first told you about this campaign on July 18.) Diet Coke: here's what the...
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See The List of 27 Brand Managers Who Left Pepsi As Sales Collapsed (PEP)
PepsiCo just lost its top executive on Gatorade, one of the few drinks brands where business is heading in the right direction at the troubled beverage giant. Sarah Robb O'Hagan, president-Gatorade...
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Here Are The 8 Ways Facebook Now Targets You With Ads (FB)
This month, Facebook is rolling out a new ad product, "Page Post Targeting Enhanced." Using this feature, advertisers can figure out know how old you are, where you went to school, what sort of things...
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