Clik here to view.
Japan's Epic Fast Food War Inspired These Crazy Menu Items
There's a marketing war going on in Japan's fast food industry. Everyone's trying to one-up each other amid intense competition. In 2010, McDonald's and KFC had an all-out advertising war to win...
View ArticleClik here to view.
BII REPORT: How Amazon Is Trying To Create A Huge Mobile Business (AMZN)
U.S. mobile commerce is expected to hit $10 billion this year, up from $6 billion in 2010. Amazon, as a leading ecommerce site, is set to grab a big chunk of that. But when it comes to mobile,...
View ArticleClik here to view.
Huffington Post Ad Sales Chief Ousted Over 9-Year-Old Arrest Warrant (AOL)
Huffington Post sales head Moritz Loew was dismissed from his job after only three months when a background check turned up a DWI charge from 2003, according to Ad Age: He also confirmed that his...
View ArticleClik here to view.
How Can Facebook, Twitter, And Pinterest Help Brands Be 'Authentic'? Find Out...
With the proliferation of social media creating more opportunities for digital advertising, brand marketers and consultants are saying "authenticity" is critical. But what does that mean? More than...
View ArticleClik here to view.
This Is What Islamic Advertising Looks Like In Iran, Saudi Arabia And Other...
This image of McDonald's famous Golden Arches — the ne plus ultra of a Western brand — looks jarring in Arabic script. But in the Middle East and parts of Asia, that's McDonald's all-American brand....
View ArticleClik here to view.
Facebook Is 'Full Steam Ahead' On A New ~$400 Million Business (FB)
A promising ad unit that Facebook COO Sheryl Sandberg said the company was "cautious" about displaying to users is, meanwhile, being sold to advertisers "full steam ahead," says the company's ad sales...
View ArticleClik here to view.
Look At These Bizarre Meat Portraits Of Obama And Romney
Mosaic artist Jason Mecier has created some crazy beef jerky art of Barack Obama and Mitt Romney. From the YouTube description: The portraits, dubbed Barack Obameat and Meat Romney, each took Mecier...
View ArticleClik here to view.
Uniqlo Hired Novak Djokovic To Help Take Over The US
Uniqlo, the Japanese fashion powerhouse, is hell-bent on expanding in the U.S. The retailer's CEO has publicly said he wants to get to a staggering $50 billion in sales by 2020. Back in May, Uniqlo...
View ArticleClik here to view.
Todd Akin's And 7 Other Of The Biggest Political Apology Ads Ever
Missouri Rep. and Senate hopeful Todd Akin's apology ad for his assertion that women's bodies are able to prevent pregnancy in cases of "legitimate rape"—a comment that left the public, political, and...
View ArticleClik here to view.
Microsoft Unveils New Logo—Here's A History Of The Design's Evolution
After 25 years, Microsoft has ditched the Italics and unveiled a brand new logo. Considering that Steve Ballmer dubbed the anticipated launch of Windows 8 Microsoft's "dawning of the rebirth," a new...
View ArticleClik here to view.
SENIOR EXEC: How Fashion Giant Liz Claiborne Picked A New Name
Fifth & Pacific SVP Jane Randel wrote this post exclusively for Business Insider explaining how Liz Claiborne Inc. picked a new name and rebuilt the brand. Name changes aren’t new—from “Brad’s...
View ArticleClik here to view.
Longtime JCPenney Customer Explains Why She Feels Betrayed By Her Favorite Store
A longtime JCPenney customer, who wishes to have her name withheld, shared with us a letter she recently sent to JCPenney CEO and former Apple retail chief Ron Johnson about what he's doing to the...
View ArticleClik here to view.
BII REPORT: Here's What Smartphone Users Are Doing With Their Phones
A decade ago, we used our mobile phones to make phone calls and perhaps to send text messages. Some advanced users checked their email and maybe did occasional tasks online. Smartphones and tablets...
View ArticleClik here to view.
How Fallon Is Helping An Employee Fight Cancer
Fallon is working hard to raise money and find a bone marrow match for Eric Gilseth, a 28-year old digital account supervisor with Stage 4 Lymphoma. In an attempt to find Gilseth a bone marrow match,...
View ArticleClik here to view.
Here's That Creepy Indian Facebook PSA Campaign You Never Asked For
TBWA New Delhi released a strange series of Facebook PSAs "issued in interest of facebookfans." Did you know that, unless used wisely, your "Like" could: "Ignite a riot." "Hurt someone's feelings." Or...
View ArticleHere's What Mobile Advertisers Are Doing Wrong
Mobile is the next big thing for advertisers and marketers. Problem is, a lot of them just aren't doing it right. Mobile advertisers and marketers who do mobile right, however, are more likely to...
View ArticleClik here to view.
Why You Might Start Getting A Lot More Junk Mail—And More In Today's Ad Brief!
Things might get a little crowded in your mailbox. The Postal Regulatory Commission just gave Valassis, one of the biggest direct mailers in the country, a low pricing incentive: as long as the...
View ArticleClik here to view.
Survey Claims Only A Tiny Percent Of Ad Agencies Use Pinterest
According to The Creative Group's survey of 500 U.S. advertising and marketing execs, only an incredibly small percent of agencies are on Pinterest. The results find: 7 percent already use it for...
View ArticleThis Israeli Chocolate Ad Shows John Cleese Ordering An Air Strike On Iran
A new Israeli ad (above) portrays "Monty Python" alum John Cleese as a Western General who gives the IDF the go ahead to perform an air strike against an anonymous Middle Eastern enemy, presumably,...
View ArticleClik here to view.
ADVERTISERS: Facebook Is Now Teaching Classes On How To Use The Site
Facebook is providing a new resource for advertisers that are confused about the best way to utilize the site for clients—a grumbling that has gotten increasingly louder since the Facebook IPO. First...
View Article