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BII REPORT: Why The "Second Screen" Industry Is Set To Explode
Watching television while also using a smartphone or tablet is one of the most popular leisure activities of the mobile era. The mobile industry is working hard to create mobile apps and sites that...
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Applebee's fired a waitress who posted online a receipt of a pastor who refused to tip.People were outraged to see Domino's Pizza workers stuffing cheese up their noses before putting it on sandwiches...
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Three Tips To Kickstart Your Social Marketing Program In 2013
Social marketing can be hugely powerful: it drives new and repeat business, builds loyalty and engagement, and even inspires the holy grail of word-of-mouth marketing: spontaneous brand advocacy.But,...
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These Two Charts Explains Why Twitter Changed Its Mobile App
Twitter just revamped its mobile apps with a heavy emphasis on search.Essentially, it's now easier to search, and results for Twitter accounts to follow are mixed in with relevant tweets—you no longer...
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AD OF THE DAY: NPR Wants You To Make Babies ASAP
Public radio has a great news reputation, but its advertising reputation isn't normally discussed.Chicago's NPR station, WBEZ, wants more listeners, and it wants them now. Or at least in a few years'...
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Here's The Real Reason Google Changed Its Mobile Search Rules
Yesterday, we noted that a bunch of advertisers were unhappy about Google's changes to its Adwords search advertising product, which will allegedly increase prices for advertisers.Today, let's hear...
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The New York Times Now Gets More Revenue From Subscribers Than Advertisers (NYT)
The New York Times Company said Thursday that its revenue from readers and subscribers overtook that of advertising for the first time in 2012, as the media group reported a boost in profits.The...
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How 2 Ad Agency Guys Brought Down Chile's Pinochet
On an August day in 1988, Eugenio García took a call that was to change his life. It was an executive from a rival advertising agency, a slick account man called Francisco Celedón whom García knew by...
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Justin Timberlake Just Won A Huge Beer Endorsement Deal [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Justin Timberlake is the new creative director of Bud Light Platinum. Anheuser-Busch made the announcement with the release of a new commercial...
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Tour Barbie's Malibu Dreamhouse — Mattel Is Selling It For $25 Million As A...
For 41 years, Barbie has lived in her Malibu Dreamhouse, a three-story confection of faux old world charm and pink hardwood floors.But now, as part of a new campaign for the doll, Barbie is selling her...
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LinkedIn's Army Of Sales And Marketing Staff Just Keeps Growing
LinkedIn published new numbers yesterday on the growth of its sales and marketing business.LinkedIn's sales and marketing business was 31 percent of its $304 million in Q4 2012 revenues, CFO Steven...
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Here's The Email Telling McGarryBowen Staff That Their Co-Founder Is Leaving
McGarryBowen's co-founder and CEO international Stewart Owen is stepping down.Gordon Bowen, the only co-founder left at the 11-year-old shop, sent out a staff email explaining the changes.The note,...
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Brands Don't Read Up To 97% Of Tweets About Them
A lot of companies — like Walmart and Target— use social media channels as customer relations tools. We noted recently that they have difficulty keeping up with all the comments from their consumers...
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Robin Williams Is The New Don Draper In A CBS Pilot
Robin Williams is looking to transition back to the small screen for the first time in 30-years.Williams is the star of David E. Kelley's new pilot "Crazy People," in which the comedian will play a man...
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Lays Might Be Unveiling Some Bizarre New Flavors Next Week
Lays launched a contest last year the find the next great potato chip flavor. Frito Lay's website says that the top three finalists from the "Do Us A Flavor" contest will hit stores next Wednesday....
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Flipboard Is Turning To Video, Hiring Hulu's Ex-CTO
Flipboard CEO Mike McCue let slip in an interview with Fox Business that he's hiring former Hulu CTO Eric Feng.Feng, most recently CEO of Erly, a small online event-planning startup, confirmed his hire...
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Etch A Sketch Made One Of The Saddest Ads You'll Ever See To Honor Its Late...
Etch A Sketch released a simplistic yet beautiful ad tribute to its late inventor André Cassagnes, who died at 86 on January 16.The toy was first available to the general public by The Ohio Art Company...
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How Facebook's Impending Deal For Microsoft's Atlas Fits In With Its Plan For...
In early December, we said that Facebook was looking to purchase Microsoft's Atlas Solutions— a deal that could turn the social network into a true rival to Google. And it looks like the buy is going...
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How The Sports Illustrated Swimsuit Issue Became A $1 Billion Empire
The Sports Illustrated Swimsuit Issue hits newstands next week.SI confirmed Friday that blonde bombshell Kate Upton will grace the cover for the second year in a row, which should excite tons of...
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BANNED: The Chinese Government Doesn't Want People To See Luxury Commercials...
Corruption scandals rocked the Chinese Communist Party (CPC) last year. And during the 18th Party Congress outgoing president Hu Jintao warned that corruption and excesses within the CPC could destroy...
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