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See The 10 Worst Brand Extensions Currently On The Market
Some brands, like Virgin, have done a great job extending their brand. It's gone from music, to airlines, to trains.Not all companies are that good at starting new lines, however.The iced tea company...
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The State Of Tablets In Shopping [SLIDE DECK]
Retailers can't afford to ignore tablets any longer. They're becoming an increasingly popular part of the shopping experience.Fiona Swerdlow, the head of research at the National Retail Federation's...
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A Photo Tour Of The Ad Agencies That Are Actually Still On Madison Avenue
Madison Avenue used to be the hub for the world's big ad agencies.No longer. While Mad Ave still houses plenty of ad agencies — a Google Maps search returns hundreds of results on the avenue — many of...
View ArticleHere's Justin Timberlake's First Commercial for Bud Light Platinum
Just two days after it was announced that Justin Timberlake would become the "creative director" for Bud Light Platinum, the brand aired this commercial on the Grammys tonight starring the singer...
View ArticleWhat Do You Think Of Microsoft's New Surface Pro Commercial? (MSFT)
Microsoft debuted its first commercial for the new Surface Pro tablet during the Grammys last night.Like the first Surface commercial, it's just a bunch of dancing around and very little explanation of...
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Murdoch May End Topless 'Page 3' Girls In The Sun
Rupert Murdoch is considering ending the publication of photographs of topless models on page 3 of The Sun.The chief executive of News Corporation, the parent company of The Sun's publisher, said he...
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Buyer Sought For Cannes Lions Festival, Adland's Top Awards Show
Cannes Lion, the world’s biggest advertising festival, could be put on the block by its parent company.Top Right, the media and events giant backed by Guardian Media Group and formerly known as Emap,...
View ArticleDish Network's New Ad Is About How Its 'Hopper' Product Killed Commercials...
Good morning, AdLand. Here's what you need to know today:Dish Network's "Hopper" allows users to skip over commercials. Thus, as a part of its multi-million dollar marketing campaign, the company made...
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How Mobile Phones In Supermarkets Are Killing The Magazine Business
Magazine circulation dropped 9.5 percent in the U.S. last year, according to the Alliance for Audited Media (formerly ABC), and much of the reason for that can be blamed on mobile phones.When people...
View ArticleGoogle's New Commercial Shows Off Android's Superior Siri Competitor (GOOG)
Google debuted a new ad for its Nexus 4 smartphone during the Grammys last night. It focused almost exclusively on Google Now, a voice assistant for Android devices that's similar to Siri.There are...
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Legal Disclaimer In Chevy Ad Warns Car 'Is Not A Skateboard.'
Chevrolet's lawyers appear to have signed off an in-joke in the new ad for a range of the automaker's models, including the Chevy Sonic.In the spot, the Sonic is seen performing wild stunts in the...
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Tropicana Is Selling This Orange Juice Dress For Nearly $900
PepsiCo, maker of the Tropicana orange juice brand, is promoting its Trop50 low calorie brand extension by selling a limited edition Richard Nicoll dress in the U.K. for £555, or nearly $900.According...
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Mountain Dew Has A New Breakfast Concoction That Takes A Big Shot At The...
The folks at PepsiCo are rolling out a new drink this month.It's called Kickstart — a drink made with 5 percent juice, Vitamins B and C, plus extra caffeine — and the new concoction is meant for folks...
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Argentina's Government Has Imposed A Bizarre Ban On Advertising
In an attempt to curb runaway inflation that threatens to get Argentina kicked out of the International Monetary Fund, the government has imposed a bizarre, unofficial ban on advertising, businesses...
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The 21 Worst Valentine's Day Ads Ever
If you're in need of a mood killer, show your significant other one of these awful Valentine's day ads.Considering that the National Retail Federation predicts that Americans will spend up to $18.6...
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The Brilliant Way Snapchat Could Rake In Big Ad Dollars And Transform E-Commerce
Snapchat has taken the digital world by storm. What started as a way for users to share seductive photos, with minimal risk, has now turned into a full-blown trend with heavyweights like Facebook...
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15 Brands Making Tons Of Money Off 'The Duchess Effect'
When Kate Middleton wears a brand, it quickly sells out. The fashion phenomenon has been dubbed, "The Duchess Effect."While Middleton is also a fan of high-fashion favorites like Burberry and Stella...
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20 Ads That Changed How We Think About Race In America
Today, it's unusual to see a major U.S. advertiser using only white models in its ads or using racist themes to promote its brands.When that happens, the advertiser usually gets into trouble — as...
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J.C. Penney Doubled Its Magazine Advertising — And Sales Collapsed Anyway
J.C. Penney probably spent more on magazine ads than any other retailer in 2012, but sales collapsed anyway, according to data from MediaRadar and JCP's own financial disclosures.The company has been...
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Twitter, Amex Launch Pay-By-Tweet Service
Twitter users will be able to pay for products with tweets by using a new American Express payment system integrated onto the microblogging site.The “Amex Sync” integration allows users who sync their...
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