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Costco's Unorthodox Strategy To Survive The Big Box Apocalypse
Big box stores are dying. JCPenney, Sears, Best Buy, and more are shuttering stores and recasting their strategies.“They were hit by a perfect storm of competition from the Internet and supermarkets,”...
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What Brands Need To Know About Facebook's News Feed Redesign
Facebook announced its News Feed redesign today in Menlo Park, Calif.There are some interesting aspects that brands should note.Business Insider's Owen Thomas live blogged the event and reported that...
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Here's What Mark Zuckerberg Thinks A Newspaper Should Look Like (FB)
Facebook CEO Mark Zuckerberg introduced the new redesign of Facebook's News Feed by saying it should function like a really good local newspaper.He used this picture of a newspaper, the Monterey Daily,...
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BII REPORT: How Location-Based Data Is Making Mobile Advertising Explode
With 770 million of the 1.2 billion smartphone devices worldwide equipped with GPS, location data has begun to permeate the entire mobile space.Location-enabled mobile ads have generated excitement for...
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Here Are Three Reasons Why You've Got To Dial In To Pandora's Earnings Today (P)
Pandora, the online streaming-music service, is announcing fourth-quarter and full-year 2012 earnings today at 4:45 Eastern/1:45 Pacific.There are three reasons you might want to listen in.First, the...
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5 Reasons You Should Attend IGNITION Mobile
On March 21, Business Insider will bring together mobile visionaries at IGNITION Mobile in San Francisco. Attendees include mobile advertisers, app developers, hardware and software developers,...
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Facebook's New Friends-Only News Feed Will Still Have Ads
Facebook revealed its redesigned news feed today, which segregates friends' and brands' postings in separate "Friends Only" and "Following" news feeds.While advertisers are still analyzing what this...
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What Advertisers Are Plotting For The New Facebook News Feed (FB)
Advertisers reacted mostly with optimism today about the way Facebook intends to redesign the News Feed.Overall, they see the separate new feeds for photos, music and friends — along with bigger images...
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The 10 Worst Social Media Fails Of The Year So Far
The year is less than three months old, yet already several brands have made king-sized screwups in social media.Among their crimes: Using a four-letter word to insult a nine-year-old girl....
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YOU May Be A Social Media Spammer
By now, we're all pretty much spam experts. Between those friendly Nigerian princes and lottery windfalls in tiny European countries, our radar is finely tuned.And just when we thought we could control...
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How Gay Themes In Ads Became Mainstream
NEW YORK (AP) — A new TV commercial features a good-looking young woman on a beach vacation lounging next to a good-looking young man. He bemoans the glare on his iPad and she fills him in on the...
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Facebook Didn't Reach Out To Advertisers Until AFTER Its Redesign...
Good morning, AdLand. Here's what you need to know today: Facebookreached out to ad agencies after making its redesign announcement. Adweek reports: "After the announcement, the company emailed...
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Here's The Redesigned Miller Lite Bottle That Will Launch In May
MillerCoors is relaunching Miller Lite — again — in May with a new bottle design, and a bunch of new advertising starring Ken Jeong from ad agency Saatchi & Saatchi, according to Ad Age.Miller Lite...
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Chinese Buick Dealership In PR Disaster After It Appears To Use Murdered Baby...
Buick has become a successful brand in China, with a Buick GL8 minivan reportedly becoming a firm favorite for executives.However, Buick's Chinese brand could seriously suffer after a dealership in the...
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Weird, Awkward Domino's Japan Ad Is Going Viral For All The Wrong Reasons
Domino's Japan President Scott Oellkers is suddenly famous today in the world of anime, the Japanese cartoon culture in which characters are rendered with gigantic eyes, implausibly rich hair, and sexy...
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Here's A Photo Of Mad Men's Don Draper Using An iPhone
Don Draper — actor Jon Hamm — was caught looking at his iPhone on the set of the Season 6 shoot for AMC.See Gothamist's image gallery here.Please follow Advertising on Twitter and Facebook.Join the...
View ArticleHere Are All The Ridiculous Bacon Dishes On Denny's Latest 'Baconalia' Menu
<div>Please enable Javascript to watch this video</div>WATCH: How To Make A Bacon Bowl The Denny's Baconalia menu is coming back.Unfamiliar with the...
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Eva Longoria Is Trying To Make Cat Food Sexy
Eva Longoria is attempting something that hasn't been done before: She is trying to make cat food ads sexy.The BBDO-created spot for Sheba cat food shows the "Desperate Housewives" star dancing around...
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Here's Who's Winning On Facebook Exchange — And How They're Doing It
Since Facebook Exchange (FBX) launched last year, Triggit has been inundated with large direct response advertisers worldwide wanting to try out this most promising new channel. Our Engineering and...
View ArticleThe Most Inspiring Running Video Ever
Steve Bell was born with cystic fibrosis, and the doctors diagnosed him with a "failure to thrive."His daily routine consists of taking 50-70 pills and over an hour of treatment, which includes putting...
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