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Here's What Pret A Manger's President Thinks Every Time You Pronounce The...
Pret-ah-mon-gur?Pray-a-mahn-jay?Pretty manager?Pret A Manger is an international fast food chain that has its name mispronounced all the time.We spoke with Martin Bates, president of Pret U.S., and...
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PROFESSOR: JCPenney Under Ron Johnson Is 'An Unmitigated Catastrophe' (JCP)
Mark Cohen, former CEO of Sears Canada and marketing professor at Columbia University, went on CNBC's Fast Money today to talk about JCPenney.He slammed CEO Ron Johnson and the changes he has made to...
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Pepsi's Global Marketing Chief Is Out After $1 Billion In Lost Sales (PEP)
PepsiCo's global chief marketing officer, Salman Amin, has left the company to become COO at S.C. Johnson, Ad Age reports.Amin will be the 29th senior brand manager to leave Pepsico since 2008.The...
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American Apparel's First Profits In Years Put The CEO's Sex Scandals In The...
American Apparel recently reported its first net income profit after 12 straight quarters of losses.That's an amazing turnaround for a brand which a few years ago was close to bankruptcy; its CEO...
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How Twitter Knows So Much About You Before You've Even Signed Up
If you've been on Twitter for years, like many people in the tech and business world, it's easy to forget what it was like signing up and using it for the first time.The truth is that learning to use...
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How To Make A Video Go Viral — Based On The Variables In This Algorithm
There's no denying the power of a viral video. Click here for the tricks>The Dollar Shave Club is now a legendary example. The company, which sells $1 razors, made a low-budget video that went so...
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Esther Dyson Is Working On A Plan To Make Spam Very, Very Expensive For...
Esther Dyson is well-known in Silicon Valley for her ambitious and otherworldly investments. Her projects include the genetics testing service 23andme, along with a cluster of health and commercial...
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Google Talks About Being Excluded From Facebook Exchange [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:Google talks about being barred from FBX even though AOL, Adobe, and all the other cool kids are in it. "[Google's] DoubleClick Bid Manager is...
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WPP's Sorrell In Talks To Reduce His £13 Million Pay Package
Sir Martin Sorrell's position at advertising company WPP has been thrown into doubt after investors warned they will push for his departure unless he takes a pay cut.The board of thee world’s largest...
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Study Shows Correlation Between Seeing Food Billboards And Obesity
The study found that, “For every 10 percent increase in food advertisements, the odds of being obese increased by 5 percent.”See the full story at the New York Times.Please follow Advertising on...
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Pepsi, The No.1 Soda In Thailand, Just Had Its Market Share Wiped Out By A...
For years, Pepsi was the No.1 soda in Thailand, with a 48 percent market share. Coke was only the second most popular drink there, with 42 percent.But all that changed late last year when PepsiCo...
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Is Interpublic's Stock Price Signaling That It's a Takeover Target (Again)?
Interpublic Group— the parent company of ad agencies Deutsch, DraftFCB and McCann — reported an organic revenue decrease of 0.4 percent in Q4 2012, and yet its stock went up.IPG has been on the rise...
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Old Spice's New Spokesman Is A 'Wolfdog'
Isaiah Mustafa. Terry Crews. Mr. Wolfdog.All three of these men (ish) will go down in history as Old Spice's strange assortment of spokesmen."Old Spice was looking for someone to market its new wild...
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Yes, There Is A McDonald's Menu Item Called The 'McGangBang'
Many fast-food restaurants have "secret" menu items — stuff that doesn't appear on the boards but can be ordered as long as you know what you're asking for.And then there's the...
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The Competition Should Be Terrified Of Forever 21
Forever 21 is growing like crazy, and the fast fashion retailer is becoming a major threat to the rest of the industry.Analysts Lorraine Hutchinson, Paul Alexander, and Jessica A. Lebo at Bank of...
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New Mad Men Season 6 Poster Contains At Least 7 Plot Clues
AMC is driving us crazy with the promotional poster it just tweeted for Season 6 of Mad Men.There appear to be at least seven potential clues to new plot points in the life of Don Draper. (Or maybe...
View ArticleBrad Pitt Looks Really Thoughtful In This Chinese Cadillac Commercial
Cadillac wants to triple its sales in China by 2015, and to help it get to the 100,000 units per year mark, it has enlisted the help of Brad Pitt.In a commercial for the XTS, Pitt drives the large new...
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Victoria's Secret Really Wants Teenagers To Shop There — Here's Proof
Victoria's Secrethas been open about going after the teen market. The lingerie brand has invested heavily into its teen brand, Pink, and even geared its annual fashion show toward a younger audience....
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Ford Found An Extravagant Way To Deal With Negative Gawker Commenters
When a Gawker commenter on Jalopnik said that the new Ford Fusion looked like a "fat-a**" with small windows and "needlessly angry" looking headlights, he probably didn't expect Ford to fly him out to...
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'Ain't Nobody Got Time For That' Viral-Video Star Does Have Time To Sue Apple...
Even though she doesn't have time for bronchitis, Oklahoma City resident Kimberly Wilkins—better known on the Internet as Sweet Brown—does have time to sue Apple.She's suing over an iTunes song that...
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